BUSINESS

Relationship Between Banks And Fintech

Overtime, consumers have tolerated the lack of technology experienced in banks, and with the rise of Fintech, banks are now struggling to keep up and offer customers the innovation they desire, because Fintech is bridging the gap between what banks

5 Practical Steps To Effective Referral Marketing Programs

  Referral or word-of-mouth marketing is a marketing technic that uses recommendations and word-of-mouth to promote and grow a business’s customer base through the networks of affiliates and existing customers. Read more about Business Referral marketing is a subtle way

Ultimate Guide For Newbie/Wannabe Freelancers In 2022

  A freelancer works from home or anywhere at their terms and conditions, at their time pace and price. A freelancer doesn’t have a particular employer or boss. A freelancer doesn’t have a particular company they work for; they own

Man You Should Know: Kola Aluko

  One who has been considered as one of the 100 Most Influential Africans listing and issue by the New African Magazine (November 2013 issue) and ranked by Forbes Africa as one of the Forty Richest Africans, as well as

Email Marketing Campaign Strategies

  Email marketing is simply a strategic and periodical email sent by a business to communicate to both the old and potential audience. It is a series of planned marketing campaign content distributed through electric mails to achieve some specific

10 Ethical Steps To Handling Customers’ Complaints

  Probably you must have heard this phrase made popular by successful retailers like; Harry Gordon Selfridge, John Wanamaker and Marshall Field: ‘the customer is always right.’ The trio believed that customers complaints should be treated speedily and with all

Low-Cost Offline Business Promotion Strategies

  The advent of modern-day technology has made online marketing and business promotion the talk of the day. The use of social media has made digital marketing the front, centre, and back of business promotion and visibility in the last

Things To Consider While Writing A Marketing Plan

  A marketing plan is a systematic documentation of a business marketing action. A map that depicts how a business should organize, execute, and track its marketing strategies over some time. A marketing plan is a detailed roadmap that contains

5 Key Takeaways You Must Know Before Investing In New Technology

  As a businessperson, investing in technology is very key for growth and upscaling productivity. Most often, many businesses fail to incorporate the latest technology or simply overlook trends. Those that incorporate them, invest in the wrong set of technology.

4 Marketing Strategies That Will Turn Your Customers Into Enthusiastic Advocates

  It was Jeff Bezos, former CEO of Amazon Inc. that stated that your customers are the best ambassadors of your business. The truth is that people talk about great experiences. When your customers are treated to a great experience,

Types Of Small Businesses In Nigeria

  It is true that everything depends on your dreams, desires and personal abilities. But even with this fact, the rate of unemployment is increasing day by day and some of the jobs available are not even worth having. As

4 Reasons Why Small Businesses Fail In Nigeria

  Business failure is common in most parts of the world, however, most businesses that experience failure are mostly startups and small businesses. Read more about Business In as much as most Nigerian startups have grown significantly over the past

5 Most Profitable Small Businesses In Nigeria

  There are so many profitable businesses in Nigeria today, which possess the capacity to make anyone successful if well handled, but the sad thing about these profitable businesses is that most of them are not well explored in Nigeria.

The Use Of Business Map In Growing A Business

  These days, businesses fail because they don’t have a business map to guide them into a proper organization and business growth as well. Read more about Business A business map is an activity of creating a process workflow that

How Business Toolbox Aids Business Growth

  Over time, businesses experts have come to the understanding that a business toolbox that contains various business-related tools are essential in making a business thrive. Read more about Business In a business toolbox, these tools are conceptual frameworks that

3 Principles Of Modern Marketing

Over the years, the marketing industry has evolved significantly in direct response to the manner in which technology has affected the general performance of management. Read more about Business Presently, technology now affects almost every aspect of the organizational

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