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marketing plan intends to map out your business campaign tactics, mission, understand buyer persona, budget, deliver channels, and help you stay on track. A marketing plan is different from a marketing strategy. While marketing strategy explains how a business achieves a particular goal, a marketing plan encompasses two to more marketing strategies. There are many models of marketing plan you can adopt for your business promotion which includes:
- Quarterly/Annual marketing plan.
- Paid marketing plan.
- Social media marketing plan.
- Content marketing plan.
- New product launch marketing plan.
1: Know Your Mission
The first leap at writing a marketing plan is to state your mission; the problem this marketing plan is going to solve for the marketing department of your company and the company at large. This is the statement of the problem of your marketing plan.2: Determine Your Mission’s KPIs
Every strong and detailed marketing plan should be able to track the progress of its mission. To track the mission’s progress, you will need to determine your KPLs – key performance indicators. KPLs are individual metrics that are used to measure different elements of a marketing plan.3: Research Your Buyer Persona
A buyer persona entails the type of customers your marketing plan is targeting, a buyer persona includes the sex, age, job, location, experience, family size and more of your targeted customer. In-depth research of a buyer persona goes a long way in fortifying your marketing plan.Sign up to the Connect Nigeria daily newsletter
4: Understand Your Content Strategy
This is where you consider the major channels of your marketing plan and strategies. Here you describe your content, what it should look like. It is very expedient you study content types; audio, video, infographics, words, etc., you want to use for your campaign. And also, how to get it across to your target market, the social media platform or traditional advert agent to involve. When to let your content out and how frequent.5: Define Your Mission’s Omissions
Every marketing plan has what it sets out to accomplish and what it does not want to accomplish. If there is a campaign mission, there should be campaign omission. So those things which your campaign is not prioritizing should be listed.6: Set Your Marketing Budget
Define your marketing campaign budget, the fund you are probably going to spend on the campaign. Even though you may leverage a lot of free channels, there are still other hidden expenses that you should put into consideration.7: Fish Out Your Competitors
Research your possible competitors; your competitors are companies targeting the same market as you. Understand your strength and weakness, also study their strength and weakness, too, this will enable you to outsmart them and stay on top of the game.8: Track Your Result
Create systems that will help to track your campaign progress and result. This ensures you are spending time and resources on the right marketing strategy. Remember marketing plan comprises two or more marketing strategies. Tracking your result helps you to dictate which of the strategies is functioning properly and the ones to improve on.9: List Your Major Contributors
Assign leaders and contributors to your marketing plan. Create teams and sub-teams, assign leaders and let every team know what to do at every point in time. Your marketing plan is not complete with overseers. These are the steps to writing and structuring your marketing plan for a massive result. Featured Image Source: Business WestGot a suggestion? Contact us: editor@connectnigeria.com
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