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  Email marketing is simply a strategic and periodical email sent by a business to communicate to both the old and potential audience. It is a series of planned marketing campaign content distributed through electric mails to achieve some specific goal, which could be to generate traffic, create awareness, nurture lead or generate revenue.
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As part of inbound marketing, which recognizes that not everybody is buoyant enough to buy from you at the moment. Hence, with email marketing, you can stay afresh in the customers’ minds. According to Constant Contact, every $1 spent on email marketing generates an average ROI of $42. This depicts that email marketing is an integral component of marketing strategy, whose success is largely dependent on the excellence of your emails. This article gives you some block smashing guides on how to run a successful email campaign, what to look out for and how to tailor your email copies for the success you desire in your business.

1: Create An Email List

The very first step in marketing through email is to research your targeted audience and get them into your mailing list. There is an audience for every market, get them in through the opt-in on your website. You do this by creating a magnet offer to them which brings them to your business site, use popup opt-ins like welcome gates, lightbox popups, or exit-intent popups, to get their details in your email list. The exit-intent popup is more effective because it pops up when visitors are about to leave your website.

2: Use A Good Esp

An email marketing platform, which is also known as an email service provider (ESP) is software that helps to manage your email list, design and carry out automated email marketing copies. With the help of an ESP, you can personalize your email campaign copies to each audience.

3: Define The Purpose Of Your Email

Have a clearly defined purpose for every email you are sending out to your audience. Don’t send an email that has a multiple CTA (Call To Action). Do you want to drive sales, create awareness, generate and nurture leads, increase customers’ engagement, etc.? define your goal and tailor your email sales copy into just doing that. Let your ESP, email list and copy align.
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4: Know Your Email Type

Part of what defining your email purpose will do for you is that it will help you to know the type of email to use in your email marketing campaign.  The types of email we have are: promotional emails, which is used to make offers and sales, these emails are mostly self-promotional; relational emails, which is used when fulfilling promises to your subscribers, like gifts and disseminating of vital information; and transactional emails, which is used to welcome new subscribers, confirm orders, confirm subscribers’ signups and acknowledge changes to subscribers’ information. The goal of your email determines the email type to employ.

5: Understand Your Audience

Apart from point one which is trapping in your audience and also creating a fitted email list for them, it is also important to segment this audience accordingly to better pitch your business to them. Understand their demographics. You can even personalize your copy to fit each audience.

6: Schedule Emails And Followups

Set and plan your email and follow-ups. You are not going to choke them with email every other day. Space your email and set a mailing schedule; the time, the day, how many times a week, etc.

7: Use Compelling Subject Lines

Your email campaign copy should have three components: the headline, which makes your audience open and read your copy; the body, which contains what the email is about and the call to action, which instructs them on what to do. Your headline brings them in to read the body, which sells to them and leads them to the CTA where the action is taken. Though, you have to be careful so that your copy can get to their inbox and not their spam box. This is how to set up and run a successful email marketing campaign that converts. Featured Image Source: Outbound Engine
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This article was first published on 26th January 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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One thought on “Email Marketing Campaign Strategies”

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