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  Referral or word-of-mouth marketing is a marketing technic that uses recommendations and word-of-mouth to promote and grow a business’s customer base through the networks of affiliates and existing customers.
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Referral marketing is a subtle way of converting your business’s biggest fans and current customers into affiliates and brand influencers, who spread your business to other people with their words and testimonials? According to Jonah Berger; a professor of marketing, in his bestseller Contagious, six things are involved in referral marketing and they are: Social currency; Triggers, Emotions; Public; Practical Value; and Stories. In referral marketing, stories sell your business, and this helps you top your competitors. And it’s a win-win program for both the affiliate and the business. If you are a business owner who wants to generate more leads and revenue, stay top of your competitors and become a household name, this article is written for you. If you are somebody who wants to go into referral or affiliate business just to make extra cash, this article is also for you. To get started in this line of business, you will have to leverage the steps below in no particular order.

#1: Create A Referral Link

If you are a business owner who wants to leverage referral marketing, the first thing to do is to create a referral link and the percentage each affiliate gets as a commission for each sale. Run an ad to let the public know that your business is now running a referral marketing program. Also, create a sales copy for the products you are using for this referral marketing. If you are interested in becoming an affiliate, you sign up, agree to the terms and conditions, and start referring friends and families. You may want to try the product yourself to better preach it to others.

#2:  Recommend Tested Products To People

People will believe in the products you are promoting if you have used them and have your testimonial to share. So, the best is to use the product. But that is not the only way to go about it, every good referral business has a sales copy with testimonials attached to the referral links of each product. All you need to do is to read and study the sales copies and market the product.
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#3: Create Valuable Articles

Create referral copies that are easy to understand and repeat. Make your content or business messages a no brainer for your affiliate or audience. Simple and direct words do the magic.

#4: Make The Referrals Simple

Don’t use complicated means or multiple steps in your referral business. Make the referral experience fun and easy. Let your call to action be bold and attach the purchasing link to it. While the steps are not rigorous, you can make the purchasing option customer friendly. That is, make it flexible for customers to choose the best purchasing option for themselves.

#5: Build A Strong Community Around Your Business

Running a referral business is more than just having a brand, writing a sales copy, generating product links and product descriptions. The fuel of strong network marketing is in building a strong and zealous team. Let your customers and affiliates come to terms with what your business stands for and what they stand to get for partnering with your brand. People are more motivated when they know what they stand to get at the end. Let your commission percentage be attractive to them and always run one or two pieces of training that will make them sell and market better. With this, you will have an army of marketers. As you have noticed, the best way to stay atop your competitors, generate leads that convert is by engaging and enabling referral programs for your business. Especially if you are an online course creator. The power of referral networking cannot be overemphasized; hence this article has provided all you need to get started in this line of business. Featured Image Source: Growth Hackers
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This article was first published on 26th January 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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