BUSINESS

3 Tips On How To Attract Customers As A Fashion Entrepreneur

One key factor that keeps business moving is the steady and increasing patronage of customers. For any fashion business to succeed, it must be customer–friendly. A good way to run your fashion business is to think like your customers. Read

Buying A Used Phone, What You Need To Know

The second-hand gadgets market is booming and people have found premium phones for cheaper prices through it. Today, a typical new smartphone cost quite a lot especially iPhones. Such that a smartphone buyer who wants a premium phone will have

Guide To Exporting Your Agricultural Products From Nigeria

  Exportation is the bedrock of a country’s revenue. With little or no exportation, a country is up for incurring more debts, especially when the ratio of imports is much greater. This means that the importance of exportation cannot be

Short-Form Content vs Long-Form Content

Every brand needs to invest in content marketing in order to build brand awareness and showcase its originality. However, the question remains: what kind of content does one create? The short-form content is different from long-form content in many ways,

Brands We Love: Interkel

Interkel is a Nigerian construction, telecoms infrastructure and engineering services company. It takes on construction projects for businesses in various industries and sets up the wireless infrastructure for telecommunications firms. It’s headquartered in Lagos and has offices in Abuja, Port

Brand Messaging: What It Is And How To Do It

  According to Rock Content, Brand Messaging is “the set of practices that define how a company will deliver its value proposition and communicate its business values”. This refers to the tone, voice and core message that the company puts

How To Stay Focused As An Entrepreneur

  Most times, an entrepreneur is the founder of the business, the admin officer, the social media manager, the HRM and even the cleaner. Their minds are occupied with how to research the market and make sales at the same

Principles Of Brand Management

  Brand management is the process of organizing the overall outlook of your brand. This entails crafting a great brand message. It typically refers to your strategy in communicating with your audience via social media, email and traditional advertising media.

How To Start A Bike Logistics Business In Nigeria

  Prior to the 2020 lockdown caused by the COVID-19 pandemic, logistics was a viable business. However, post-pandemic seasons have reflected that the logistics business can be even more profitable. If you follow the trends, you will notice that more

Fundamentals Of Business Management

  Sometimes, as business owners, we easily get carried away with the very many things going on in the business world. This makes us forget the important aspects of our businesses that we need to focus on. There are certain

4 Ways To Raise Funds For Your Fintech Startup

  Fintech (Financial Technology) startups refer to startups that make use of technology to render financial services. Over the past few years, Nigeria has recorded a tremendous improvement in financial services, as these fintech startups make banking more efficient. Read

The Secret To Growing A Unicorn Startup In Nigeria

  There are five unicorns in Nigeria – Opay, Flutterwave, Interswitch, Andela, and Jumia. This means these companies are worth over $1billion. The big truth about the Nigerian FinTech ecosystem is that it is very robust, healthy, promising, as well

How To Build A Cheaper Food Processor/Preservation Startup

  Building a food processing startup is a completely different mission. In this age of food waste and spoilage caused by poor and inadequate food processing and preservation facilities, as well as poor energy supply, venturing into a food technology

Brands We Love: First Ally Capital

First Ally Capital is a financial services firm headquartered in Lagos. It operates as an issuing house, provides underwriting services, and is an advisor for corporate project financing and mergers and acquisitions. Read more about Business Incorporated in 2014, First

SME Spotlight: Simeon’s Pivot Resources

Simeon’s Pivot is a Human Resources and Management Consulting company based in Lagos. It provides HR outsourcing, training, and recruitment services to Nigerian organizations. It also plans strategies, processes, and operations for its client businesses. Read more about Business The

The Irrefutable Laws Of the Best Startup Ideas (Part 2)

  In our previous article, we looked at the dos and don’ts in picking a successful business startup idea. Some laws guide successful startup ideas. If your startup idea breaks any of the laws, chances are that your startup might

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