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EDUCBA defines brand management as being “all about capturing the target market for your product or service, and generating a confidence in the minds of the present and prospective customers”. It involves putting your brand strategies all together to ensure a successful brand. There are, however, principles that guide the management of any brand. I will be sharing some of those principles in this article.
Define the brand
Build a brand model
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Your brand message says it all. Don’t just advertise for people to come to buy the great product. Give them reasons why it will benefit them.
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