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One key factor that keeps business moving is the steady and increasing patronage of customers. For any fashion business to succeed, it must be customerfriendly. A good way to run your fashion business is to think like your customers.

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For fashion entrepreneurs that run either online or physical fashion businesses, there is the need for more customers to keep coming.

These four pocket-friendly tips are to help you attract customers to your fashion business.

1. Have a clean environment

Cleanliness is next to godliness. Always make sure your store is neat. Not just inside the store, but in the outer environment too. Don’t leave things scattered and littered all over the place.

For instance, if you own a boutique, it is your responsibility to ensure that all the clothing you sell is well arranged. Your customers will find it easier and more comfortable to shop in a clean store.

Your store should be neat at all times: morning, afternoon and evening. Cleanliness is not meant for a particular time of the day. It should be clean from when you open till when you close.

2. Be polite

Being polite is one of the no-cost tips to attract customers to your store. Don’t talk to your customers rudely or shout at them. Have a friendly appearance. Don’t look sad, irritated, or disgusted all the time. Try to smile often. A friendly appearance makes your customers comfortable.

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According to a popular saying, customers are always right. Being polite doesn’t mean you should tolerate some customers’ negative excesses, it only means you should do it politely.

For instance, if a client walks into your hairdressing salon and tells you she is confused about the hairstyle she wants to make. You can politely suggest options instead of being rude and irritated.

Customers can see through your actions and inactions. If you are always rude to your customers, you will send them very far away from your business.

3. Have proper ventilation

Many fashion entrepreneurs do not pay attention to ventilation in their stores. Ventilation is very important if you own a fashion store. Most fashion services need proper ventilation for the customers to enjoy such service.

For instance, if you are a make-up artist and your customer is sweating, they will not enjoy such service and many never return to your make-up studio. In fact, without proper ventilation, you cannot render a great make-up service. Lack of ventilation makes your customers uncomfortable.

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In Nigeria, electricity is not constant, and buying fuel regularly costs lots of money. Alternative methods you can use are: making sure you rent a store with good ventilation, arranging your store in such a way that air can freely go in and out, buying small, medium, or large rechargeable fans, etc.


You don’t have to go bankrupt to attract customers. If you follow these three tips dutifully, you will get more customers to your fashion business. These tips are very friendly for small fashion business owners operating at a minimal cost.

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This article was first published on 7th June 2022


My name is Agbagba Bukola. I write about the business and exciting world of fashion.

Comments (1)

One thought on “3 Tips On How To Attract Customers As A Fashion Entrepreneur”

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