BUSINESS

Role Of Copywriting In Marketing

  According to Contentfly, copywriting is “the art of writing with the intent of having a customer take a specific action”. More than just sending random emails, running ads, or making social media posts, copywriting helps persuade customers to buy

5 Business Skills Every Entrepreneur Should Have

To succeed in business, there are certain skills that an entrepreneur must-have. While setting up a business, the entrepreneur plays different roles, from CEO to admin manager and even the cleaner (if it is formal office space). This means that

Implement These Content Marketing Strategies

  Who told you that in marketing, you can just randomly make social media posts and get traffic to your page and website? You definitely heard wrong. In this age, strategy is needed for every single thing. In the business

How To Build And Sustain Customer Trust

  Building and sustaining the trust of your customers are key things you must do to stay in business. You won’t just be surviving, but thriving. When people trust you, they will be more willing to do business with you.

SME Spotlight: Events By Bodam

Events by Bodam is an events design and planning company based in Lagos. It offers bespoke services in events design, planning and organization in locations across Nigeria as well as destinations elsewhere in the world. Read more about Business The

Connect Nigeria Business Mixer Holds On Friday June 24 2022

Here’s your chance to make connections that will take your business to new heights. Connect Nigeria invites you to its Business Mixer. It’s an event that brings together entrepreneurs, business executives, and stakeholders from across multiple industries. It’ll take place

5 Reasons Networking Is Important For Your Business

If you’re a business owner, you’re probably on the hunt for ways to grow your enterprise. There’s no shortage of strategies you could adopt. But they won’t all yield the same quality of results for you. Read more about Business

How To Host A Successful Event For Your Business

  Hosting an event for your business comes with a lot of benefits such as customer engagements and publicity, which also generate leads too. Hosting an event for your business can be taxing, however, with the right strategies and planning,

Surefire Ways To Grow A Successful AgroTech Startup

  Building a successful AgroTech startup is hinged on strategies that are all-encompassing. It is all about employing a strong business model that feeds everyone and every section in the food chain and streamlining all the processes. Read more about

How To Build Quality Relationship For Business Growth

  Building a quality relationship is the hallmark of business growth in Nigeria and elsewhere in the world. As a matter of fact, good business thrives on good and quality relationships. We can’t undermine what fruitful connections and networks can

How Young Startup Leaders Can Get Through An Economic Downturn

  Presently, many economies across the world are experiencing several economic shocks and downturns. It is taking a huge toll on startups and their founders. According to studies by Layoffs.fyi, 69 startups experienced significant layoffs in May compared to only

How To Make More Sales From Your Clothing Brand

People are going into several business niches these days, one of which is clothing. It has become a profitable niche, due to the fact that no matter how hard the economy might seem, people will keep wearing clothes, and will

Content Marketing Strategies You Should Implement

Who told you that in marketing, you can just randomly make social media posts and get traffic to your page and website? You definitely heard wrong. In this age, strategy is needed for every single thing. In the business world,

Brands We Love: Formwork Limited

Formwork is a construction and architectural design company headquartered in Lagos. They design and construct residential and commercial buildings, and renovate existing structures. They have done this for clients in several industries, including major brands in the retail, financial services,

How To Land Business Deals At A Networking Event

Networking events can be great occasions for finding new customers and business partners. But not everyone knows how to scoop up these benefits. Sometimes it’s because they are unable to initiate fruitful discussions with strangers. In other cases, they’re so

Skyrocket Your Sales Using Effective Customer Relationships

Do you want to skyrocket your business sales in the next half of 2022? Then, let your customers do the work for you. I’ve learnt that the secret to making great sales is to reach more people and build customer

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