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  Building a quality relationship is the hallmark of business growth in Nigeria and elsewhere in the world. As a matter of fact, good business thrives on good and quality relationships. We can’t undermine what fruitful connections and networks can do to your business. This is why building relationship is a deliberate effort.
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For example, Bill Gates, the Founder of Microsoft and Warren Buffet, the Founder of Berkshire Hathaway, over the years have built a quality relationship that has positively affected their businesses. Another business relationship we have seen is that between Aliko Dangote and Femi Otedola, two leading billionaires. They have in the past built a healthy business relationship which has positively affected their businesses.  However, building quality relationships can be difficult and complex. But with the right strategies, you can have access to the right relationship that can grow your business.
  • Use Social Media Connection

The use of social media is one of the fastest spaces to connect with the right network that can help your business grow. The first step is to identify the type of relationship you want, search out the person and reach out. However, one of the ways of making the relationship very beneficial is by engaging your connection’s engagements such as commenting on posts, buying his/her products, and running free campaigns about the person’s business. Through this, you can attract the attention of the connection. Months of engaging your connection will in the long run prove to be useful. The best social media platforms to get high-profile connections are LinkedIn, Facebook, and Instagram, depending on the kind of business you do.
  • Attend Events

Another way to build quality relationships and networks is by attending events such as business conferences, summits and so on. Attending industry events gives you the ample opportunity to connect with high-profile connections.
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It takes courage and boldness to reach out to quality connections during breaks and exchange pleasantries at events. Telling a connection that you have been following their works for so long or that you have what they to grow their businesses need can guarantee you that juicy connection you are eyeing. All you need is to establish a warm connection and sell yourself.
  • Host Events

Hosting a free or paid industry event can bring all manner of high-profile connections to your event. Although hosting an offline event might be expensive, it is part of the investment you have to infuse into business to guarantee growth. Imagine hosting an event that brings all manner of startup CEOs and founders to it. The best way to get hold of these high-profile connections is to provide a platform where post-event connections can continue. Giving out forms where event attendants can supply their contacts is the best way to go. Also, hosting an online event can make you a thought leader in your industry and on social media as a whole. When you are known for offering value through your free or paid events on social media, the right connections will be drawn to you. All you have to do is to make yourself accessible. 
  • Volunteer 

Volunteering is all about offering your skillsets and other values for free. Volunteering offers you the opportunity to connect with the right connection. Further, there are ways to go about it. You can reach out to people or organizations that are hosting an event and offer your services or skillsets for free, by doing this you are offering values and as well creating a deep impression on their minds and hearts.
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There are various services you can offer, especially to industry and business events. They include free speakership, and free co-organizer and planner.
  • Business Partnership

Another way of building quality business relations is by building business partnerships. The best way to do this is by building a relationship that complements the other. For example, if you are into printing services, you can reach out to those whose services require printing such as bakeries, publishers, etc.
  • Reach Out

Finally, after getting that contact ensure you reach out to them and begin a healthy conversation. For instance, if you have gotten a list of new contacts at an event, don’t just keep them lying in your journal. At least three days after the event, reach out, especially through their mobile contact. You can start by appreciating them and then asking them what they learned at the event and how they plan on applying those lessons to their businesses.  Featured Image Source: Rocket Pro TPO
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This article was first published on 16th June 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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