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Several businesses have struggled to keep up with the tide and make sales because they are not able to convince consumers to make purchases. This only means one thing, they are getting their copywriting wrong. What those social media posts do is bring your prospects into your funnel. You are only grabbing their attention, to visit your website, online store, or social media pages. What will make them buy is your copy. So, will you leave them hanging when they get to check you out? Not, you need to be able to “drag” them to make purchases. Your business needs copywriting services for your landing page, website, social media ads, and email marketing campaigns. In this article, I will highlight two major roles of copywriting; that is, the reason why you need to get into that action right away.
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Think of it as your regular gist with a friend. When there is a “hot gist”, you will want to know more. It is the same thing with your marketing. Your customers are not robots that just want to see you littering your website with “buy now” or “on-sale”. They are humans and need to be communicated with. This is what copywriting does. Good copywriting tells the unique story of your brand and how it is interested in your customers. For instance, having a copy that tells your prospects their pain points when it comes to skincare and how your product wipes their tears, is better than just saying your product is the best in town. They’ve heard that several times. This is where the hook, story offer technique comes in. you hook them with a line of wonder, tell them the story of how you or others have scaled through that pain and then you offer the product to them, using a solid call to action (CTA) strategy. Trust me, more prospects will be willing to buy when you do this.
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