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If you’re a business owner, you’re probably on the hunt for ways to grow your enterprise. There’s no shortage of strategies you could adopt. But they won’t all yield the same quality of results for you.

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One thing that does work for most businesses is networking. If you’re meeting and engaging new people from within and around your industry, there’s a chance that you’ll make connections that’ll do wonders for your business.

In this article, we’ll look at five reasons you should get deliberate about networking as an entrepreneur.

Find Valuable Partners

Are you seeking partners who’ll help you access new markets, expand your business’s reach, and boost your revenues? You may find just what you’re looking for if you network more often. It could take just a couple of chats with strangers, at the right sort of events.

That last point about being in the right place is important. You’re more likely to meet valuable partners at industry conferences, tradeshows and meet-ups than you would at, say, a wedding.

Learn New Ideas

There’s a lot you can learn from other attendees at business networking events. Some of the people you meet may be more experienced in your line of business than you are. Others will have gained a different perspective on the issues you confront at your venture. So the insights they share with you could be transformative for your enterprise.

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Be as much a listener as you are a speaker when conversing with the people you network with. You may come away pleasantly surprised at the wealth of useful information you gather from them.

Gain New Leads

This is one of the most common reasons that people attend networking sessions. And it’s a great aim to have. Again, the chance that you’ll find a prospective customer depends on the nature of the occasion. If it’s an industry event that has a lot of people in your target audience in attendance, you may land a decent number of leads.

Here’s something you should bear in mind: be as much a helpful resource as you are a person hunting for prospects. Your conversation partners at those sessions may lose interest in you if they detect that you’re only there to sell your product. Have actual discussions with them. Make it a two-way talk that benefits both parties.

Publicize Your Business

You may already be using a number of marketing strategies at your business. And you may be spending a significant amount of money on them, in the hope that they’ll fetch you leads. That’s alright. But what about spreading the word about your brand to the very audience you’re looking to reach, in person, and for a tiny fraction of your marketing spend?

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That’s what networking allows you to do. If you frequent high-quality networking events, you’ll meet a large number of people in your target demographic, and let them know about your brand. In time, word-of-mouth from these people will spread, helping you to broaden your sphere of influence.

Boost Your Confidence

Not everyone has the self-confidence they need to pitch their business to potential clients, partners, or investors. But if they constantly put themselves in the position to do so, they’ll get better at it. Over time, they will grow in confidence, master the art of pitching and selling, and achieve better outcomes from these actions.

Final Word: A Networking Event That Ticks All The Right Boxes

So, you now know that networking can do great things for your business. But which networking events can help you score the wins we’ve discussed in this article?

There’s one you should consider attending: the Connect Nigeria Business Mixer. It’s a monthly gathering of leading entrepreneurs, founders, and business executives from across multiple industries. It’s held in an open and comfortable environment, one that’s suitable for networking. There, you’ll make connections that will take your business to new levels of growth.

If you would like to attend the Connect Nigeria Business Mixer, click here.

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This article was first published on 20th June 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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