BUSINESS

5 Steps To Writing Cold Emails That Convert

Woodpecker defines cold email as simply “a way to start and maintain business relationships”. Think of it like a scenario where two people meet and start a conversation. In this meeting, there is always an initiator, the one that reaching

Getting Ready For Your Product Launch

Research by Harvard Business School states that 30,000 new products are launched every single year, but only 5% of them get to succeed. Isn’t this disheartening? This means that it is not just about creating a product and letting people

How To Understand Consumer Behavior

To be able to make considerable progress in your business, one of the things you must be aware of is your consumer behavior. If you do not know who your customers are, what they want and how they think, how

Steps To Define Your Company Identity

As an individual, it is often advised that you define your identity. Who are you and what are you known for? You should be able to answer these questions anytime you are asked. When you know who you are, when

Business Growth Tips: From A Business Blog Into A Powerful Marketing Tool

Your business should have a blog. With it, you can share what’s going on in your company with your customers and the broader public. When used the right way, your blog will be at the core of your communications strategy,

How To Start A Bulk SMS Service Business In Nigeria

According to the Nigeria Communication Commission (NCC), there were over 206 million total mobile telephone (GSM) subscriptions in Nigeria as of June 2022. Read more about How To Back in 2018, Nigerians sent and received a staggering total of 20.92

SME Spotlight: BusinessOntop

BusinessOntop is a business development services provider based in Lagos. The company delivers a range of corporate solutions to small and medium enterprises (SMEs) and large-scale organizations in Nigeria. They include market research, building an online presence, developing and executing

Business Growth Tips: How To Build Multiple Revenue Streams For Your Business

You want your business to make more money. To achieve this goal, you’ll have to boost your sales, while keeping costs low. If you’re like most entrepreneurs, this will be the first thing that comes to your mind when you

How To Start A Biscuit Production Business In Nigeria

According to a report put out by global audit firm KPMG in 2016, Nigeria’s biscuit industry is worth over ₦100 billion. That’s a lot by most standards. And the fact that foreign investors are pouring money into local biscuit manufacturing

Brands We Love: ConSol Limited

ConSol Limited is a contact centre services provider headquartered in Lagos. The company takes on customer and inquiry management tasks outsourced to it by businesses, including inbound and outbound engagement via telephone, email, social media, and the web. Read more

The SHE WORKS HERE Clean Energy Convertible Grants For Women-Led SMEs

She Works Here, Nigeria’s largest all-woman accelerator, is marking its third anniversary. In line with this, it is calling on women-led SMEs involved in the renewable energy space to apply for a grant from it. If you are a woman

SME Spotlight: Hazken Digital

Hazken Digital is a design and printing business based in Lagos. It offers website design, user interface and user experience (UI/UX) design, graphic design, creative branding and general printing services to individuals, businesses, and other organizations. All of these services

Steps To Running An Outdoor Advertising Campaign

  With the craze for online advertising, not much attention is paid to outdoor/offline advertising these days. Many startups are of the opinion that outdoor ad campaigns are exclusive reserves of big companies. But this is false. The few startups

How To Start A Digital Marketing Agency In Nigeria 

Truehost defines a digital marketing agency as “a business that focuses on the promotion of products and services over the internet”. These agencies usually provide services such as social media management and content creation, in addition to email marketing and

SEM (Search Engine Marketing) Strategies You Should Know

According to Reverb, Search Engine Marketing (SEM) is “a process of attracting target users via paid ads that become visible on the top positions of Google’s search results”. SEM is often confused with SEO. However, while SEO (Search Engine Optimization)

How To Hire A Social Media Manager

  Much more than ever, social media has become a useful tool for individuals and businesses to showcase themselves to the world. There is little you can do with physical branding, and with the post-pandemic era where more activities are

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