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You want your business to make more money. To achieve this goal, you’ll have to boost your sales, while keeping costs low. If you’re like most entrepreneurs, this will be the first thing that comes to your mind when you think about ‘increasing your revenues’.

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But there’s an alternative. You can add more revenue streams to the one (or ones) you currently have. This doesn’t just generate more money; it also diversifies your business’s risk, so that it keeps earning even if one or a few channels underperform.

Here, we’ll discuss the steps you need to take in order to build multiple income streams for your business.

Decide How You’ll Proceed

First, think about how you’ll make several revenue sources work for your venture. Perhaps there are businesses similar to yours that have done this. Find out how they have gone about it, what it cost them, and whether the move has been a success for them. The insights you gain from this survey will help you decide whether you should go ahead with your plan or not.

Consider Your Target Market

Whatever revenue channels you choose to explore, they will need customer patronage to succeed. If you’re going to strike gold with your strategy, you must understand your customers and the broader market that you’re serving. What kinds of solutions do they want from you? How can you fashion and deliver those?

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Devote some time to learning what your clients want from you. Ask them what they appreciate about your current offerings, and what other kinds of products or services they would like you to sell them. The information you gather should enable you to build solutions that people will want to buy.

Go With What Your Passionate About

Settle at the intersection of your target market’s needs and your passion. In this context, your ‘passion’ will be a problem that you’re fired up to solve or something you would really love to bring to life. If you discover this, you won’t have to be pushed to work on it. You will have enough internal motivation to get the job done.

Come Up With More Applications For Your Product

One way to generate more sales (and revenues) for your business is to find more applications for your existing product (or products). You could simply produce more of that product, and package it for as many uses as you come up with.

The great thing about this approach is that you don’t have to create a new offering. It’ll save you time, money, effort, and other resources that you would otherwise have poured into developing products from scratch.

Sell Complementary Products

Think about items that typically complement the ones that you currently sell, and add them to your range of products. For example, if you’ve been selling suits, trousers and ties, you could begin selling shoes along with them. And if you’re a mattress dealer, you may consider delivering them along with bedspreads and pillow cases.

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This strategy is relatively safe; the people who buy the kinds of products you sell will likely purchase your new offerings as well.

Share Your Expertise

Beyond adding to the range of items on your shelves, you may also monetize your knowledge of your market, industry, or niche. You could do this with webinars or physical training sessions, which attendees will pay you for.

Another way to leverage your expertise is to sell information products, such as ebooks. If the product tackles issues that truly matter to your target audience, you could get decent sales for it—enough to significantly increase your income.

Final Words

Expanding your business’s revenue streams is certainly a good idea, especially if those streams do not disrupt your business model. Setting up the channels for this can be a challenge, but the rewards will make your effort worth it.

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This article was first published on 6th August 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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