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Social media has become a force in the marketing space. To a great length, it helps drive traffic to a business website and often helps increase revenue in the long haul. Massive sales are recorded to have been a result of social media marketing. This goes a long way to say that social media is a valuable asset to any business.

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Increasing your visibility on social media should be one of your business goals at every point. The more visible you become on social media, the better for your business. Whether you have a physical store or just an online store, social media does a great deal in attracting patronage to your business.

Is gaining visibility on social media one of your major business interests? Then you’re in the right place. In this article, I will be giving my top 5 strategies to gain visibility on social media. Read on!

Create quality content

Content is king. I know you’ve heard and read that a lot of times. It sure is! Never jeopardize the quality of your content for any reason. You might be running an ad campaign or doing a bunch of other stuff, but if your content quality is average or worse still, below average, it can’t fly.

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Make sure your graphics are beautifully designed. Be sure your image and video quality are top-notch. Your marketing and post copies should be well-written. You don’t want to show something mediocre to your audience. Your content should be welldesigned or written, depending on the channel of distribution. Avoid unnecessary errors. The internet never forgets!

Use appropriate hashtags

If you have been in the game of digital marketing, you must know the importance of appropriate hashtags by now. Just like when optimizing your site with related keywords, hashtags play a major role in social media. It helps your target audience find you easily.

To do this properly. Make a list of specific hashtags related to your business, both short and long-tail. Then, for each post, have related hashtags. You can always copy and paste where and when necessary.

Be consistent

Consistency is key in social media. Platforms like Instagram operate on AI technologies. You won’t want to confuse the algorithm, and eventually, your audience by being inconsistent.

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Focus on your brand message and communicate it effectively, using the right tone, voice and colours.

Engage with followers

The more you engage with your already existing followers, the more visibility you get. Twitter, for instance, is a platform of threads upon threads. The more tweets you put out and conversations you get into, the more your followers get to like, retweet and comment. These actions by your existing followers invariably put you in front of their own funnel.

Collaborate with others

To gain visibility on social media, you can collaborate with other brands in your niche or influencers. You can engage in CSR (Corporate Social Responsibility) programs, organize contests and host giveaways. These other brands and influencers have their own network, which you can jump in front of when you collaborate with them.

Remember to always connect emotionally with your audience. Post useful and quality content. Run ads if you have the budget. Remain consistent. It will take time to gain visibility. But in the end, it will pay off on your business.

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This article was first published on 9th August 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (2)

2 thoughts on “Top 5 Strategies To Gain Visibility On Social Media”

  • I genuinely treasure your piece of work, Great post.

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