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Truehost defines a digital marketing agency as “a business that focuses on the promotion of products and services over the internet”. These agencies usually provide services such as social media management and content creation, in addition to email marketing and other forms of online marketing. With the increase in online content consumption, potential customers are most likely to be found online. This has led to the sprouting of more digital marketing agencies across Nigeria and beyond.
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Individual digital marketers and digital marketing agencies are in high demand, and this is one traffic you might want to jump in front of. Have you considered starting an agency to provide such services? Then this article is for you. In this article, I will be outlining the various points you need to note down if you want to start a digital marketing agency.
  • Find a niche

Just like you will need to find your niche if you want to start a business, you need to find a niche to start this business. Digital marketing demands that you target a specific audience. The same applies to the overall business. You need to choose the specific kind(s) of business(es) you will render your services to. There are several digital marketing agencies that specialize in one area of a campaign or the other. Some of these niches include; eCommerce, healthcare, real estate, insurance, etc. This does not mean you cannot market for several businesses, but the narrower your niche is, the more professional and excellent you become at the one you choose. 
  • Research

There is certainly no business that can kick off and scale successfully without adequate market research.
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To start a digital marketing agency, you must first know what the business is all about, especially the niche you are specializing in. Know the rudiments of succeeding in the business, and the human and material resources required. This will help you make informed decisions. Also, be careful to research your competitors in the industry. Know what they are doing, their lapses and how you can fill these lapses. It is at this point that you will define your competitive advantage. As a newbie, companies outsourcing digital marketing agencies will want to know why they should do away with what they already have and welcome yours.
  • Build a portfolio

A portfolio is a document that outlines your previous work – that is, your traction – in your field. It is closely related to a CV. As an individual applying for a role, you will need to submit your CV, which shows your qualifications and related job experience. It is the same as your portfolio.
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It shows what your agency has done so far. At the initial stage, you might not get high-paying jobs. You should grab them wholeheartedly and do them excellently. Also, don’t be scared to even take up free jobs. The goal here is to build your portfolio.
  • Market yourself

This is a broad point. Marketing yourself involves bringing all your digital marketing acumen to branding and marketing your own agency. You can’t claim to be able to effectively market other businesses if you’re unable to market yours. Create and optimize your website, be active on social media and run marketing campaigns to draw attention to your agency. Brand yourself and be consistent. Featured Image Source: Pixabay
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This article was first published on 5th August 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (4)

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