BUSINESS

How To Create A B2B Marketing Campaign

Masterclass defines B2B marketing (business-to-business marketing) as “a type of marketing that a company employs to target other businesses rather than consumers”. It is common to have businesses market their products or services to their customers or prospects. However, in

B2C Marketing Strategies

B2C marketing is the short form of business-to-customer marketing. It has been identified as the most common type of marketing, against B2B (business-to-business) marketing. Simply put, B2C marketing is the framework for running marketing campaigns to attract and retain customers

How To Build Generational Wealth Through Real Estate

For most of us, the dream of building great wealth—enough to pass on to our descendants –seems like a long shot. Doing so with real estate looks even less attainable. Many think that it’s a path to riches that’s least

Brands We Love: Nimbles Engineering

Nimbles Engineering is a company that delivers projects and provides engineering services to businesses in multiple industries. Its solutions encompass the design, procurement, installation, and maintenance of electrical, mechanical, IT, and automation systems. Read more about Business The company provides

Why You Need To Structure Your Business

If you are a business owner, one of the things you need to pay great attention to while building your business is the structure of your business. There are so many debates out there on when is the right time

Inbound Marketing Strategies

According to Neil Patel, inbound marketing is “a method of growing your business by building lasting relationships with consumers, prospects, and clients by ‘pulling’ them to your brand via SEO, content marketing, social media, video marketing, and more”. It is

How To Start A Software Development Company In Nigeria

Software has become a firm part of our lives. It’s the internet browser we use, the video player app on our mobile devices, the gaming program on our laptops, and the digital accounting tools that businesses utilize. It’s also the

Brands We Love: Tersus Limited

Tersus Limited is a construction and engineering solutions company headquartered in the Victoria Island area of Lagos. They develop and improve buildings, roads, electrical systems, and drainage systems. They also offer mechanical engineering solutions in the transportation sector and deliver

How Kwik Logistics Company Ventured Unto E-commerce

The E-Commerce sector in Africa is growing rapidly with Nigeria’s social commerce market estimated to reach US$23.8 billion by 2028. This is why some startups are now delving into the sector to get a piece of the action. Recently a

Five Ways To Leverage Technology To Attract New Customers To Your Business

Technology helps make your business more efficient. It also enables you to engage with your customers and promote your business. Another thing it helps you do is to attract new customers, serve them and retain them. Many tech-driven solutions are

Fintech: Five Ways To Make Your Fintech Business Stand Out

In our previous article on whether we need more fintech startups in Nigeria, we stated various reasons innovators will continue building fintech startups. One of which is that the fintech sector is a free market where everyone is free to

Content Creation Ideas

Without good content, your business will be shaky. Whichever way you look at it, content is what drives any business. From your social media pages to your website and product packaging, content is everything! Sometimes, we see ourselves keep getting

5 Reasons Your Business Needs A Website

I don’t know how else to say it, but your business needs a website! Want to know how? Just read on. The world is a global village. At the snap of a finger, we can get information downloaded to us.

How To Start A Cleaning Business In Nigeria

The cleaning business is a huge, yet, less tapped business in Nigeria. Every weekend, people want to get their homes cleaned, and weekends are for owambe and rest. For people with 9-5 jobs, who still want to chill when they

Tips For Creating A Company Brochure

One peculiar thing a brochure does for you is to help you tell your story. Not everything about your business can be published on your website. Your social media feed is also not enough to tell your entire brand story.

How To Write An Elevator Pitch: For Entrepreneurs

According to an article by Zety, an elevator pitch is “a short persuasive speech you use to introduce yourself, your product/service or your company”. An elevator pitch allows you to state clearly who you are or what your company offers

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