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Without good content, your business will be shaky. Whichever way you look at it, content is what drives any business. From your social media pages to your website and product packaging, content is everything! Sometimes, we see ourselves keep getting it wrong when it comes to creating quality content that can ensure brand awareness and sales.

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The reason is that we may be lost as to what content to create and how to create it. In this article, I will be sharing content creation ideas with you, which you can use for your blog and social media platforms. Let’s go!


According to statistics by Hubspot, 56% of marketers have recorded marketing success with blogs. As surprising as this might seem, it is the fact. When users are searching topics on Google, if your website is well optimized, they get to see your articles, which will lead them into your marketing funnel. This is definitely an effective marketing strategy. The question now is what content can you create for your blog?

You can do how-to articles. Every second, people are searching for how to do one thing or the other. It will be pretty easy for them to locate your article, if you use related keywords to their search, depending on what they are searching. Articles that teach how to do certain things or carry out certain processes often do well. You can tap into this. Answer a question for them and have them need your solution.

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Creating a teaching series is another way to grab attention with your blog. You can pick a niche-related topic and do a weekly, monthly or daily teaching series on it. This is amazing, as it can be repurposed for social media platforms like Twitter, Instagram, Facebook and LinkedIn.


Video marketing can pass as one of the most, if not the most, effective advertising mediums. With the rise in visual interest and acceptance, it is easier to pass across a message via video content. There are some ideas on what you can visualize.

Repurpose blog content. Remember we discussed doing articles that state how to carry out certain tasks, as related to your business or niche industry. You can create videos out of them. You can either make a sit-down video, where you show yourself talking, a voiceover video or an animated video teaching the same things. Platforms like YouTube and Instagram are great to share these videos.

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You can also make product demos or promotional videos of your product or service. These will specifically teach your audience how to use your product, or just show them what they can achieve with your product.


Still on the visual aspect of the content. People also relate quite well to graphic content. Your teaching series from the blog post can be beautifully designed into carousels, which can be posted on platforms like Instagram. Infographics of how-to content or demos can also work here.

User-generated content like product reviews and unboxing can also be fine-tuned and posted across social media platforms.

Creating content shouldn’t always be difficult. I hope these points help ignite your creativity.

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This article was first published on 10th August 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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