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I don’t know how else to say it, but your business needs a website! Want to know how? Just read on. The world is a global village. At the snap of a finger, we can get information downloaded to us. What does this imply? It means that more people are spending time on the internet.

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From learning how to cook jollof rice to how to fix a tire, people are constantly on the net. You can typically earn a full-blown degree online without seeing any university gate. All these are made possible with the internet.

Where does this position you? Strategically. It is only left for you to kick the ball. Like every match, the kicking might be tough, with your feet hurting and the goalkeeper pouring sand into your garri, but the aim is to score a goal. Creating and maintaining a website can be a bumpy ride, but its worth it.

In this article, I will highlight five reasons why you need to consider creating a website for your business right now.

Creates brand awareness

Your business is more open to the world when you have a website. It is similar to having social media presence, which is also a bomb if you get it right. Whatever you do, put it up there on your website.

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If you sell physical products, you can create a store section on your website where your customers can easily choose and make payments without you even being in the loop. If you render professional services, you can create a space where your clients can book sessions.

Increases credibility

Have you ever checked out a business online and when you found out they had a website, you trusted them more? I don’t know about you, but I have. It just gives the impression that you are real. For instance, you might be called for an interview. What do you often do first? Check out their online presence. And the most valid, in my opinion, is if that company has a functional website. You should create yours too.

Boosts sales

One of the best ways to increase revenue from your website is to start blogging. Internet users are asking Google questions every day. What about you help Google a little by answering some of those questions? Research niche-related questions that people are asking and start answering them via your blog posts. It is a good way to gain organic reach. The good thing is, it doesn’t end there.

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Within your blog posts, have call-to-action (CTA) in strategic places, requesting your readers to sign up for your newsletter, buy your product or use your service. Remember that it should be a solution to their problem. Sell the solution, not the product.

For digital marketing

Some business people think that digital marketing starts and ends on social media. It doesn’t. SEO optimization, SEM, email marketing and Google ads are all entangled in the provisions of a website. When you have a website, it will be easier for you to run full digital marketing campaigns that will in turn drive traffic to your business and generate leads/sales.

For business information

Despite your perceptions, there is no better place to have everything about your business than your website. It is your online address, where visitors get to see all your business is about, your social media handles, and every other thing. It is a one-stop shop that houses all of your business information.

Do you see now that you need to create a website for your business ASAP? I’m sure you do. There are numerous things you can do with a website. Tap into it today and let’s get the bag!

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This article was first published on 10th August 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (6)

6 thoughts on “5 Reasons Your Business Needs A Website”

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