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According to Neil Patel, inbound marketing is “a method of growing your business by building lasting relationships with consumers, prospects, and clients by pulling them to your brand via SEO, content marketing, social media, video marketing, and more”. It is a kind of marketing that lets you go personal with your customers, fulfilling their market needs as much as possible.

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Inbound marketing is different from outbound marketing which has to do with randomly reaching prospects and seeking their attention on your product or service. While this is general, inbound marketing is more direct and targeted. It is a method of attracting, converting, closing, and delighting your customers. In this article, I will be discussing different inbound marketing strategies you need to get a grip on.

Customer Survey

This is a strategy that involves reaching out to prospects through calls or emails to ask about their current struggles. Whatever your business is, I am sure it is out to solve a problem. So, in your niche, do you want to solve a problem that does not exist or leave existing problems unattended? Of course not. This is why you need to get into the heads of your potential customers. Carry out a survey on what their challenges are in that particular field.

For instance, if you want to start a logistics company that is fintech inclined, you need to ask questions and find out from eCommerce merchants and business people what they currently have problems with. This will inform your business model. This way, you will be building a product or service that will indeed, meet the needs of people.

Quality content

The impact of content on a business is so great that you wouldn’t want to joke with that aspect. To attract and retain customers, one of the most important things to do is create quality content, that will educate, entertain and resonate with your customers. This cuts across all your marketing channels. This is why several companies strive to hire competent content or copywriters, as well as graphic designers for their businesses.

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Whatever graphic image or written content you put out there is what will attract or repulse your prospects. From your Instagram feed to your blog posts and email copies, your content should be lit! You should never compromise this for any reason.

While creating copies for ads, take note of the hook-story-offer dynamics. Your headline or subject should be enticing enough to grab the attention of your prospects while they scroll through their social feeds or check through their emails. Tell a compelling story of how your brand continues to solve your niche-specific problem and make it resonate with your prospects. It is only when you have them literally begging for your product or service that your offer will seem attractive to them. So, ensure your content is rich, as this will go a long way to making or marring your business.

SEO strategy

Search Engine Optimization is a great way to bring prospects into your marketing funnel. It is one strategy you need to develop yourself on or hire a professional to do it for your business. Having a blog is a proven way to generate more leads. Millions of people are randomly searching a variety of things on

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Google. You can jump right in front of that traffic and take some for yourself. How do you do this? By writing blog posts that are brand/niche-specific, with keywords (longtail and shorttail) that highlight what people are likely to be searching in that niche.

Also, make use of related tags, and you will notice that when people search those topics, they are likely to see your post. The more optimized your blog is, the more your blog posts get to Google’s first page. In turn, when users read your post and find it useful, there is a high chance that they will want to buy whatever product or service you are selling. Most definitely, you should have internal/external links to your product/service within the blog post.

Inbound marketing involves creating a lasting business relationship with your customers. They typically become your friends and not just money-making machines. I hope this article helps you understand some inbound marketing strategies which you should be implementing right now. Good luck!

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This article was first published on 21st August 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (2)

2 thoughts on “Inbound Marketing Strategies”

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