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Technology helps make your business more efficient. It also enables you to engage with your customers and promote your business. Another thing it helps you do is to attract new customers, serve them and retain them. Many tech-driven solutions are available to help you attract new customers. However, there are some factors to consider before you invest in any technology.


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First, you must know the most effective ways to integrate them into your customer acquisition efforts. Then you have to consider your budget. You should invest in technology that will help your business grow while being cost-effective. That said, here are five ways to leverage technology in attracting new customers to your business.

Build a website

Several demographics in Nigeria now spend a lot of time online. As a business owner, you have to move your businesses and services online. One of the ways to do that is by building a website. Websites are very crucial for any business. If a business does not have a website, it is missing several business opportunities and potential customers. A website means you can implement several digital marketing strategies to reach a wide audience and attract new customers.

Social media ads

Everyone active on Social media must have seen different companies, businesses and business owners creating ads for their products on Facebook, Twitter, etc, and other social media sites. There are millions of users on these sites.


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Thus, one sure way ways to attract potential customers and make them customers is through advertisements. If you can’t afford to pay the social media like Instagram and Facebook, you can go through the various pages available there. For example, if you belong to a group with thousands of members, you can make a post about your business. You can even join marketplaces or get blogs on the platforms to place ads for you. Note that if the blog has a wide reach, it can be expensive.

Create social media page

A business without a social media presence in this digital era is like a fish out of water. Social media pages are medium to showcase your products and services. You can post your work, both the process and finished work. People can follow you up or search your handle. When they see what they like, they will get it. Again, you can post updates, new products and perhaps if you are diversifying. A social media page is important because it’s where 90% of online users are. You need to have a social media page to get customers online.

Search engine optimization

Search engine optimization (SEO) is the process of improving and increasing web traffic to your website or web page from search engines. SEO simply understands what your customers are searching for and the content they find engaging. If you know the answers or what they are looking for, you can be able to connect more, convert more, and expose your brand further. When your business becomes more visible, it attracts new customers.


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With SEO, you can get to know your customers and they will get to know you. Ultimately, you will know how to serve them better and get more customers through their referrals. Lastly, SEO provides new opportunities for your business. The opportunity may be a way to make your business unique and different from your competitors. Operating in a niche market is a gateway to monopolising customers.

Bottom line 

This list is not exhaustive. Whether your business is new or old, there is always a way you can incorporate technology to acquire more customers. You can always combine several of these techniques to achieve results. You can also use digital marketing, customer support mechanisms, paid influencers etc, to make a difference. You can equally select the best options to align with your goals and bring your vision to life.

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This article was first published on 10th August 2022

eyimegwu-ekene

I am an accomplished content creator and recently delved into technical writing. I enjoy using my skills to contribute to the exciting technological advances and create awareness of evolving technological trends in Nigeria.


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