Social Media

Social Media Influencer Of The Week: Kayode Abass

Kayode Abass is a LinkedIn Influencer, Social Media expert, Digital business developer, and Marketing Consultant. He also does content writing and is a seasoned marketing communications professional that has amassed over 8 years of experience. As a Digital marketer, he

How To Use Youtube Shorts In Your Content Strategy

  Social media is always evolving thanks to the new features that pop up now and then. This opens up a lot of opportunities for businesses to experiment with different content types and engage their audience. Read more about Social

Why Humour Is As Important To Your Social Media Marketing Strategy

You will reckon with me that in our present world full of competition, every manager’s major aim is to win over new clients and customers and to keep them interested in the brand. This can prove to be a challenge,

Social Media Influencer: Chikaodi Emmanuel

  For this week’s influencer, we introduce the creative Chikaodi Emmanuel, a LinkedIn professional whose expertise is in helping organizations and brands grow their businesses by ensuring their relevance in the ever-changing world. He is a Content Writer, Sales and

What Are YouTube Shorts And How Can You Use Them For Marketing?

One constant thing about social media is change; the fact that we all wake up each morning to find amazing features that have been introduced to help us engage our audiences better. For quite some time now, YouTube Shorts has

Carrying Out A Successful Rebrand On Any Social Media Platform

Has a social media rebrand been on your mind lately? Do you constantly worry about how to go about it? Well, worry no more. This article will provide all the answers you need to make that important change online. Read

Tips On Becoming A Social Media Manager In Nigeria

  In time past, the word social media management was rarely in anyone’s vocabulary nor was it the dream of any digital marketer. Years later, the world began to take a new dimension and brands started seeing the need for

Video Of The Week: Alumni Of The University Of Jos Show Kindness To Former Classmate

Good people, they say, make the world a bearable place to live in. Nigerians were moved to tears at the kind gesture of the alumni of the University of Jos who, earlier this week, arrived in Bakana in Rivers state

Social Media Influencer Of The Week: Rita Orji

Rita Orji, a Nigerian-Canadian Computer Science Professor, is our Social Media Influencer of the week. She has made great strides as a Canada Research Chair in Persuasive Technology, and the Director of the Persuasive Computing Lab at Dalhousie University in

Debunking Instagram Myths

Most of the things we believe about social media platforms are based on what a certain kind of people told us, and hardly what is being attainable on the platform. This is largely because it takes time and attention to

LinkedIn Ultimate Marketing Guide

LinkedIn has up to 756 million active members and offers easy access that creates tons of diverse engagement options for you. LinkedIn is one of the most effective social media platforms built for job seekers, employers and industry experts. It

The Usefulness Of Emojis In Boosting Marketing Engagement

  It is a well-known fact that images help a lot in communication. Pictures possess emotions that help to convey a message. Nowadays, in place of sending pictures and other images, you can use the keyboard to send an emoji

Upgrade Your LinkedIn Strategy With These Result-oriented Steps

  LinkedIn is no more a site people use only when they are looking for a job. Nowadays, brands and individuals use LinkedIn to increase their popularity, reach their intended customers, and build useful connections that aid their progress. Even

Becoming A Good Samaritan In Lagos: Nigerian Lady Surprises Roasted Plantain Seller With Half A Million Naira

A young Nigerian Instagram Influencer, Ahuoiza, is putting smiles on the faces of Lagosian with her small acts of kindness. In a recent video that has gone viral, Ahuoiza is seen giving a roasted plantain (boli) seller the sum of

A List Of Attention-Evoking Words For The Best Headlines

Social media marketers and bloggers work with words every day and try hard to get people to engage. No doubt, words are exceptionally powerful, and to influence others to read what you have written should be your ultimate goal. Read

Social Media Influencer, Aproko Doctor, Campaigns Against Cervical Cancer In New Movement

  In commemoration of World Cancer Day, social media personality and influencer Dr Chinonso Echemba (also known as Aproko Doctor) has carried out screening for cervical cancer on women living in Lagos. Read more about Social media Under the #CervicalCancer

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