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  It is a well-known fact that images help a lot in communication. Pictures possess emotions that help to convey a message. Nowadays, in place of sending pictures and other images, you can use the keyboard to send an emoji that will carry the same level of emotion as a picture would. 
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What then are emojis? Where do they come from? And how can we use them in marketing campaigns?

Emoji gained widespread use in the last decade due to changes in technological advancement. They were first created in the 1990s by a Japanese marketing agency, and we’re meant to replace emoticons which were popular at that time. The introduction of emojis added a refined level of self-expression to online communications. In the decade that followed, mobile companies began to create these keyboard characters. Emoji are small images made up of pixels used to depict a variety of faces, activities and objects. Smartphones often develop new emojis every year and add them to the already existing group. Emojis are helpful because they add more depth and realism to conversations. They have also been customized to feature a variety of skin tones, hair colours, and textures. Brands on social media are recently using more emojis in branding. It has been discovered that using an emoji in a post increases the likelihood of that post being shared widely. Aside this, emojis can make your audience connect to your brand and find your posts relatable.
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What then do Emoji do for you?

  • They humanize your brand: Using emoji in your posts will increase your level of personality, and will make your audience find you relatable. They will trust and support your brand, and will ultimately recommend you to others. Appeal to your customers, especially the younger ones, by using emojis in your messages, posts, and other engagements. However, while emojis can help to humanize your brand, endeavour not to overdo them.
  • You can engage your audience better with them: Emojis are fun to use in communication. They boost engagement for brands when they are used properly, and they can be used to increase the rate of a conversation. Most social media platforms are now supporting the search for emojis in themed conversations just like hashtags. 
  • Emoji add extra context to your content: Just like using punctuation marks, emoji can convey emotions that would be impossible to achieve with only text. Emojis add more depth and meaning to your words, and can be used when you do not have the time to add more words to your post.

Follow these tips to effectively use emoji in marketing:

For you to effectively use emojis in marketing, the first thing you need to do is to understand the nature of your audience and make sure you are using the emoji the right way. The demographics of your audience is significant in your marketing campaigns. Get to know your target audience through research and analytics. Use the emoji to spice up your social media content and boost engagements. Use them to add emphasis to the text in your posts. You can also ask questions and let your followers reply in agreement or disagreement using an emoji. Asking your followers to interact with your post using emoji is a fun and creative way to boost engagement. Featured Image Source: Copyright Alliance
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This article was first published on 17th February 2022

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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