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One constant thing about social media is change; the fact that we all wake up each morning to find amazing features that have been introduced to help us engage our audiences better. For quite some time now, YouTube Shorts has been introduced as the latest feature of the YouTube platform and everyone is loving it.

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Do you know about YouTube Shorts, yes? No? Not to worry, you are already familiar with the way to create this type of short video content on other social media platforms. Other platforms have already begun the micro-videos style of content (e.g. Instagram Reels), and YouTube has decided to add that feature on its platform, too. This feature affords brands the opportunity to make content and engage with YouTube subscribers.

Now that we have introduced this YouTube feature to you, we ought to tell you the reasons why it is important to your marketing strategy. YouTube Shorts can help you increase brand awareness and help you engage with your customers. Since people often watch YouTube videos using their phones, thereby making it a mobile-first app, YouTube Shorts was introduced as a way to switch things up.

Ever since it was released in July 2021, brands that have established online presence have used the micro-vertical video channel as a marketing strategy. Also, new customers are likely going to subscribe to your brand via Shorts, and this can serve as a way of scoring many channel subscriptions.

Follow These Steps To Make Your Own YouTube Shorts:

You can create Shorts using the app or you could upload videos you had previously created using other platforms like TikTok or Instagram. If you want to create YouTube Shorts content using the app, then you should follow these steps:

Step 1. Open your mobile device, click open the YouTube app, tap the plus sign at the bottom of the screen.

Step 2. Tap Create a Short. Allow Access to your camera If you have never created a YouTube Short before now.

Step 3. Tap the red record button to start recording. You could set the recording time to be up to 15 to 60 seconds. You could also adjust the recording speed, use a filter, or even set a timer before recording. All these options are available in the menu on the right side of your screen. If you have a pre-recorded video that you want to upload, simply open your camera roll in the bottom left corner of your screen.

Step 4. If you are okay with the video that you have made/chosen, tap the white check in the bottom right corner of the screen so you can preview your video and add music or text to it. Click onNext.

Step 5. This is the last step in the process of making a YouTube Short. The last thing you have to do is to create a caption for the video, then tap Upload Short.

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YouTube Shorts Best Practices That You Ought To Know:

You will have to post consistently as this will help to boost your brand reach to a wider audience. You can create a schedule for posting your content and stick to it religiously.

Remember to keep your Shorts below 58 seconds or even lesser. Seeing that Shorts are a faster way to consume content, you ought to make them very short and edifying.

Your captions should be creative in every sense. With up to 100 letters and characters, ensure that you use captivating captions that will interest viewers. If your captions lack any compelling power, people will ignore them when they appear on the YouTube home feed.

Vertical format videos are easier to watch since no one would want to turn their screens as they watch your Shorts. So stick with the vertical format when recording your videos.

Your content should be relevant to your audience. Take your time to think up content ideas that would be beneficial to your audience. You could make review videos or fun facts or helpful tips, or even a short guide to doing something. If you post engaging YouTube Shorts that are both educational and relevant, you will surely get new subscribers.

  • Capture the interest of your viewers in the first few seconds.
  • Do not forget to use trending songs and hashtags in your Shorts.
  • Make sure that your Shorts reflect your values and they align with your mission and messaging. Be authentic and authentic and true.
  • Since Shorts loop, endeavour to make the beginning and end parts interesting. Use this feature as an advantage to get your viewers hooked.
  • Using the YouTube Shorts Fund, you can monetize your Shorts. The fund is a way to help you create Shorts and generate revenue at the same time.
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This article was first published on 24th February 2022

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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