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LinkedIn has up to 756 million active members and offers easy access that creates tons of diverse engagement options for you. LinkedIn is one of the most effective social media platforms built for job seekers, employers and industry experts. It is a business-minded social platform unlike Facebook, Twitter, Instagram and others.
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While you may use Facebook, WhatsApp, Instagram. Twitter, Snapchat and others to learn about your prospects, their pain points, interests and personalities, LinkedIn is a platform that offers you the opportunity to connect with new businesses, experts and generates direct sales leads. This article aims to teach you how to gain visibility on LinkedIn and make great sales. But before we dive into these tips, let’s look at what LinkedIn, as a social marketing platform offers and why you should seize the opportunity. One, statistics shows that 82% of buyers look up sellers on LinkedIn before replying to sellers’ prospecting messages. Two, about 50%-58% of C-Suite executives connect with sellers on LinkedIn even though they don’t know them before. Three, over 90% of B2B buyers search LinkedIn for prospects. Four, 84% C-Suite executes leverage LinkedIn in making buying decisions. Five, 50% B2B buyers avoid incomplete LinkedIn profiles. These and more are what LinkedIn offers, now the tips.

1: Build And Complete Your LinkedIn Profile

Your LinkedIn profile is the most important thing you need to get right if you want to make massive sales on LinkedIn. Every other thing you will do on LinkedIn depends on your profile. Buyers, influencers, industry experts visit your profile before they proceed in having anything to do with you. They wouldn’t accept your connection request or prospecting efforts if your profile is not optimized, professional and complete.  Your profile speaks for you and your industry. LinkedIn is not a cruise catching social media platform. Your profile is your C.V, to have a good profile, follow the steps below. 
  • Use a professional headshot for your LinkedIn profile, not cropped picture.
  • Communicate value with a breathtaking headline. Let your headline carry what you want your audience to know. Sell value and solutions to your prospects through your Bio headline. 
  • Have a complete and updated profile.
  • Avoid grammatical errors and punctuate accurately.
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2: Create Relevant Content

It is not enough to have a professional and updated profile with a powerful headline and Bio, you need to create value loaded content and also advertise your brand’s achievement. You are either relevant on LinkedIn or be out of business.  Post content about your company, what is happening in the company, talk about the problems your company is solving for people in your industry and related industries.  Use relevant hashtags in your posts and also make them SEO friendly. Your content should come in different formats; video, audio, infographic, words, etc. LinkedIn is also a search engine, so, you must create content that resonates with the LinkedIn algorithm. 

3: Search And Learn

Search and learn more about prospects using LinkedIn tools and search functionality. Search their pain points, their experience and background and find trigger events to start a conversation with them.  you can also use Sales Navigator to search your potential buyers by industry, company, title, expertise, seniority level, demography and locality.  The purpose is to study your prospects and to have a piece of detailed information about them, which helps you to sell accurately to them.

4: Join Groups And Connect

Your marketing strategy is not complete until you are connected to your prospects and they are connected to you. To connect with your prospects, join groups; groups within and around your industry. You can join up to 100 groups and get connected to more than 500 connections on LinkedIn, don’t just join, get involved in discussions. 

5: Maintain Relationships

Don’t just get connected to individuals, follow companies and industries, also build and strengthen your relationships, in digital marketing, relationships sell.

6: Track Your Results

This is important as it helps you to be on the track with your effort and results, to know what to pull your strength on and what to leave behind. These are some of the guides for marketing on LinkedIn for a great turnup. Featured Image Source: Unsplash
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This article was first published on 17th February 2022

chidiogo-akaelu

Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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