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You will reckon with me that in our present world full of competition, every manager’s major aim is to win over new clients and customers and to keep them interested in the brand. This can prove to be a challenge, considering the fact that there are distractions everywhere. If you, as a manager, have succeeded in capturing their interest, you would need to do certain things to keep their interest alive. One interesting thing to do is to use humour in your marketing strategy.
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While it may seem as though bringing humour in your social media campaigns might make it look ‘too playful’, being funny on social media helps a lot. For what it is worth, humour boosts likes and engagement on all platforms. But let us consider this question: how does incorporating humour into your social media marketing strategy have an impact on your overall performance? First, being funny on social media will make your posts go viral. Consider this: an amusing ad will likely get retweeted faster than a more serious one. People like to be entertained. They want to let off the stress of the day, and you can help them do that by making them have a good laugh.  Second of all, being funny is a great and organic way to grow your network. You will get more likes, followers and shares. This goes on to say that genuine humour will guarantee you a boost in your engagement with your audience. However, it is important to know whether your humour fits your brand. Find out if you can add humour to the kind of content that you publish or the kind of ad that you run. If you can find a way to blend humour into your social media presence effortlessly, I assure you that you are going to record a tremendous increase in your engagement with your target audience.
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Brand managers, PR teams, social media handlers, marketers, etc. should all endeavour to engage their audiences by publishing branded messages that are casual and humourous in a way that fits their brands. They could join in trending conversations and interact informally with their customers and at the same time inform the public of their services and goods. But it is advisable that they use their authentic voice whilst protecting their values to their target audience. They should not jump in on trends or make jokes that do not align with their values or audience. If you are able to gain more followers with your humour, do not forget to maintain their interest and encourage them to make sales from you. Use humour to alert your followers on your platforms about a new product that was launched recently. Be intentional about the way you use humour to drive sales or break into new markets, or build brand awareness. Humour can be a powerful tool in your social media strategy, but you should know how to use it correctly if you want to grow your brand. Using humour can serve as the suitable magnet for attracting loyal clients and customers. Featured Image Source: Emerald Media
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This article was first published on 2nd March 2022

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.

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