BUSINESS

Developing a Marketing Budget for Your Small Business

  Developing a marketing budget is a critical component of any successful small business strategy. Without a clear understanding of how much you can afford to spend on marketing, you risk overspending or underspending, both of which can have serious

How Cloud Technology Can Speed Up Business Growth

  Small enterprises and larger companies alike seek that little edge that could give them a competitive advantage over their rivals. It’s what could keep them afloat in today’s tight markets, where margins are slim and customer loyalty is fickle.

The Olam International Future Leadership Program 2023

  Olam International, a global player in the agri-business space, is inviting smart young individuals to take part in its Future Leadership Program, an initiative that will see the company train and develop potential leaders. If you consider a future

How to Accelerate Your Business Growth and Dominate Your Market

  In today’s digital age, online success is a crucial factor for business growth and development. With the internet providing access to a global audience, businesses that harness the power of digital technology have the potential to dominate their market

How To Identify Potential Investors For Your Startup

  Identifying potential investors for your startup is a crucial step in the process of securing funding. Investors can provide not only the financial support necessary to grow your business but also access to valuable resources and networks that can

The First Quarter of the 2023 Marketing Season

  The first quarter of 2023 has been an eventful one for the Nigerian marketing industry, with shifting consumer behaviour, evolving technology, and economic uncertainties reshaping the competitive landscape. As marketers brace for the remainder of the year, it’s important

Creating A Gamification Strategy for Customer Engagement

  Gamification is a technique that uses game design elements in non-gaming contexts to engage and motivate people to achieve specific goals. This technique has become increasingly popular in recent years and has been used by businesses to improve customer

Google Introduces 3 Initiatives To Empower African Women

  Google has introduced three new initiatives to support and empower African women entrepreneurs in recognition of International Women’s Day. The initiatives include the Hustle Academy for Women-Led SMEs, the Google for Startups Accelerator Africa: Women Founders Cohort, and a

7 Steps to Investing in Real Estate by House Hacking

  Real estate investing has always been a popular choice for investors seeking to build long-term wealth. House hacking is an approach to investing in real estate that allows investors to live in their investment property while earning rental income.

Brands We Love: Dataflex

  Just as their peers elsewhere in the world have done, Nigerian businesses are increasingly adopting technologies that enable them to achieve more across their operations. They are doing so because they have witnessed the benefits that these tools can

From a Registered Business Name to a Private LLC

  When businesses in Nigeria register with the Corporate Affairs Commission (CAC), they either do so as a ‘Business Name,’ or incorporate a company (a Private Limited Liability or Public Limited Company). Most businesses settle for the former, as it’s

7 Most Inspiring Female Entrepreneurs in Nigeria

  On International Women’s Day, we cast the spotlight on some of Nigeria’s most inspiring female entrepreneurs. These figures have stood strong and excelled in an arena that’s still largely dominated by men. Read more about Business Some of these

Brands We Love: Severe Nature

  The output from Nigeria’s fashion scene has evolved in significant ways since it began to be influenced by western styles a century or more ago. The chroniclers of this change have reported its transition from a space inhabited by

How Real Estate Businesses Can Attract Clients Through Social Media

  Social media holds great promise for real estate businesses. With millions of users, online social networking platforms offer inexhaustible opportunities for such companies to market their property to potential clients. If used strategically, they could multiply patronage and boost

Keep Your Business Active on the CAC Portal

  If you have not checked the status of your business with the Corporate Affairs Commission (CAC) in a long while, now is a good time to do so. There’s a good chance that your business is listed as ‘INACTIVE’

Building a Successful Global Brand for the African Market

  Africa is home to a vast and diverse market, with over 1.2 billion people and 54 countries. Despite the immense potential, the African market is often overlooked by global brands. This presents a unique opportunity for companies to build

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