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  Social media holds great promise for real estate businesses. With millions of users, online social networking platforms offer inexhaustible opportunities for such companies to market their property to potential clients. If used strategically, they could multiply patronage and boost bottom lines.
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But simply being present on social media won’t yield these benefits. It takes smart planning, great content and consistent interaction to make it work. If you run a real estate business and you’d like to maximize your earnings via social media, you can take these seven steps to make this happen:

Use the Right Platform

Not all social networks will give you the results you seek. Some are fine for the sort of marketing that real estate requires; others give you little for all your effort. If yours is a real estate concern, you may want to use Facebook, LinkedIn, and Instagram. Facebook works because it’s the most diverse of social platforms; LinkedIn boasts the single greatest concentration of businesses and professionals on the internet; and Instagram is suitable for commerce and images of your property.

Share Varied Content

Don’t just hit your followers and the wider public with information about the land or houses you’re selling. Post content they’d consider interesting or useful, like housing tips, fascinating facts about specific neighbourhoods, and industry news and trends. Share a mix of text, images, and video content. Set your page up to be a go-to for real estate matters. Implement these tips, and you’ll increase your chances of garnering a significantly large following.

Use Hashtags and Leverage Trends

While it’s wise to stay professional—and especially to steer clear of controversial topics –it doesn’t hurt to tap into interesting or fun trends in order to give your business more visibility. You can do this by using trending hashtags (preferably but not necessarily related to real estate), jumping on viral trends, and contributing an interesting (real estate based) take on current discussions. More people viewing your content could translate to more people checking out your offers.
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Nurture a Community

Aim to build a community around your business or brand. The social networks we mentioned earlier—Facebook, LinkedIn and Instagram –are great for this purpose. Initiate and contribute to discussions around real estate. Answer questions, and share tips that your audience will consider valuable. And don’t hesitate to suggest offerings from your own stables that match your members’ needs if they ask for them.

Engage Respondents

As we’ve just said, it’s important to build relationships with potential and existing clients. This is what a community allows you to do. Part of this process is responding to comments, whether they are testimonials and commendations, criticisms, questions, or suggestions. If you do this consistently, it’ll give your followers (and other visitors to your pages) the impression that you value their opinions. This will inspire trust in your business, and make them more likely to become (and remain) paying clients.

Use Paid Social Advertising

What you’re gunning for is increased visibility. It’s what puts you in front of more people who could be interested in the sort of property you sell. And it’s likely to raise your chances of landing more paying clients. You can achieve much better followership and subscriptions—and, eventually, higher traffic to your business –if you use paid social media campaigns. You may either promote individual posts or your entire page(s).

Deploy Attention-Grabbing Graphics

When you share images of your property, ensure that they’re really good. Go for high-resolution pictures taken at angles that make your offerings attractive. If your photography skills aren’t really sharp, you can hire a photographer who’s good at what they do to help with taking pictures of your property.
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Final Words

Without a doubt, social media has the power to lift your business several steps up its growth path. You will make this happen by targeting your ideal audiences on the right platforms, sharing varied but useful content, addressing their concerns smartly, and employing paid social campaigns that tick all the value boxes. Featured Image Source: Newsweek
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This article was first published on 7th March 2023 and updated on March 9th, 2023 at 11:32 pm


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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