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  Google has introduced three new initiatives to support and empower African women entrepreneurs in recognition of International Women’s Day. The initiatives include the Hustle Academy for Women-Led SMEs, the Google for Startups Accelerator Africa: Women Founders Cohort, and a social media series celebrating inspiring women in Africa’s technology sector.
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This year’s International Women’s Day theme, “Embrace Equity,” highlights the importance of closing the gender gap and promoting equal opportunities. Despite the fact that women make up a significant proportion of the African technology sector, they frequently face difficulties in obtaining funding and technical expertise. As a result, Google believes that empowering female entrepreneurs through these initiatives is critical to creating a more equitable and prosperous Africa. These women have raised millions in a male-dominated startup space, and Google is committed to supporting their efforts.

Google Hustle Academy

Small and medium-sized enterprises (SMEs) are crucial to the economic growth of the continent and are responsible for employing more than 80% of the workforce. However, these businesses are likely to remain stagnant if they do not have the working capital required for growth. To address this issue, Google Hustle Academy has been established with the aim of equipping female-led SMEs with the necessary skills to increase their business revenue, attract investors and customers, and establish sustainable companies. Throughout March 2023, Google will host six Hustle Academy cohorts in Kenya, Nigeria, and South Africa, all of which will focus on women. If you are a female entrepreneur in one of these countries, you can visit to apply.
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Google for Startups Accelerator Africa: Women Founders Cohort

An accelerator program has been established to provide women business owners with technical and business workshops, mentorship, and networking opportunities with investors. Google for Startups Accelerator Africa: Women Founders Cohort program has selected 15 startups from eight African countries to participate in this program. Some of the startups selected for the program include Hepta Pay from Rwanda, Afriwell Health from Congo, Alajo App from Nigeria, Jem HR from South Africa, Mipango from Tanzania, Suitch from Cameroon, Zydii from Kenya, and Kola Market from Ghana. As Folarin Aiayegbusi, Head of Startup Ecosystem, Africa, points out, “These women are tackling some of Africa’s most pressing challenges, and we’re excited to support them as they build the future.”
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Inspiring Stories from #WomeninIT

Google is extending an invitation to African women to participate in its #WomeninIT social media series. The series is designed to showcase the inspiring stories of six exceptional women who are shattering barriers and making positive contributions to the continent in areas such as business, technology, entrepreneurship, innovation, and startups. As Dorothy Ooko, Head of Communications at Google Africa, explains, “Our programs are intended to narrow the gender gap and empower women to achieve success in their respective domains.” Warm wishes for International Women’s Day! Featured Image Source: Techpoint Africa
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This article was first published on 10th March 2023


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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