BUSINESS

The Economics of Nollywood

On Tuesday, September 13, 2016, thousands of people descended upon the Rock Cathedral in Lekki, Lagos, honoring an open invitation to witness the premiere of a Nollywood movie. It was the first public screening of 93 Days, a Steve Gukas

Three Tips B2B Digital Marketers Should Know

B2B marketing is a totally different sport. It’s more complex, it’s richer, it’s broader and it’s more difficult than B2C marketing. Once upon a time, I assumed a B2B marketing role, I thought my usual B2C approach would work. After

Hello Brands, Let’s Woo the Ladies

More and more ads are embracing girl power. “Femvertising” ads — advertisements that aim to celebrate and empower women and girls — have made a splash over the past few years. And there’s no sign of them slowing down. In

Meet the Boss, Jasmine Chinaza Onyia, Nazmine Media

Jasmine Chinaza Onyia is the CEO of Nazmine Media, a company she founded while still a student at Enugu State University, where she was a Marketing major. A couple of professional programs and several mentors later, Jasmine has learnt a

5 Lessons Businesses Can Learn From the Samsung Galaxy Note 7 Saga

Last year, Samsung Mobile hit a huge snag as a company when their latest premium offering – the Galaxy Note 7, began exploding and causing pandemonium amongst its many users. The Note 7 was revered as both the best phone

Achenyo Idachaba: Crafting A World Renowned Business From Water Weed

On a not too significant day in 2009, environmental consultant Achenyo Idachaba was driving on one of the many bridges in Lagos. She looked out to the water she was crossing over, not expecting to find anything particularly interesting. What

What Nigerian Businesses Can Learn From AITEO’s Sponsorship of Local Sports

From the outside looking in, the Nigerian Professional Football League seems, in the eyes of many, a barely watchable combination of pale brown sand-and-grass pitches, tacky (sometimes oversized) jerseys, methodless ball-chasing, and near-empty stadiums. Match outcomes are usually predictable (the

How to Raise Prices Without Losing Customers

Sometimes, businesses just have to raise prices. It could happen because the cost of a key production input has suddenly shot up, or in reaction to the sustained pressure of unrelenting double-digit inflation. For most sellers, the decision to add

How SMEs in Nigeria Have Taken Advantage of Digital Marketing

Digital marketing is the promotion of products or brands through one or more forms of electronic media. It is a generic term for all online advertising efforts. Today, digital marketing agencies exist and the SMEs have been the greatest beneficiaries.

5 Basic Needs of Every Customer

Just as humans can absolutely not live without oxygen, so also can a business not exist without customers. In comparison to basic human needs, there is absolutely nothing more important than meeting your customers’ basic needs. Not to be misunderstood

Four Things Entrepreneurs Can Learn From Athletes

The high-points of any athletes’ career are their major victories. The sweetest of them are those to which the world has attached the greatest importance: the tournaments, staged in spectacular looking stadiums packed with thousands of fans whose roars add

Customer Psychographics; Why you Should Care About Them

For many small businesses, marketing strategy comes down to one thing; using a one-size-fits-all method to convert “the general public” into loyal fans of their products (or something close to this). Such businesses try to build their customer base by

Nigeria’s Top 5 Healthcare Startups

It seems like there isn’t a single industry on the planet that hasn’t felt the impact of the technology revolution. The internet, as well as the portable electronic devices used to access it, have played a big role in shaping

The 25 Unbreakable Laws of Sales (9): The More you Ask and Listen, the More you Sell

If you are not moving closer to what you want in sales [or in life], you probably aren’t doing enough asking. – Jack Canfield Asking Is Selling A story was told about an outrageous insurance policy purchase by Henry Ford.

10 Ways To Motivate Your Employees

You’re not going to get the best out of your employees if they’re dissatisfied with your company’s working conditions. When workers feel hemmed-in and stifled by the corporate culture and general environment, their productivity is likely to suffer. Customer relations

The ‘Ember Months are Here Again with More Sales to Be Made Online!

Are you a business owner, entrepreneur or a professional in need of a side hustle or currently nurturing one? Are you losing out on sales/transactions because of the cost of building an e-commerce website? With over 71% of businesses thriving

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