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Digital marketing is the promotion of products or brands through one or more forms of electronic media. It is a generic term for all online advertising efforts. Today, digital marketing agencies exist and the SMEs have been the greatest beneficiaries. Nigeria is in an internet-driven era. Having an online presence for a business is essential considering the amount of hours people spend on the World Wide Web. Small and Medium Enterprises (SMEs) have found the internet to be the ideal outlet to advertise their business through online branding in a cost-effective way against using the traditional means of advertising. With Website Creation, Search Engine Marketing, SMS, Email marketing and social media, SMEs have been able to advertise their businesses efficiently. Digital marketing is highly measurable and highly targeted, unlike traditional marketing which is static, meaning there is no way to interact with the audience; SMEs are able to track how users interact online using digital analytic tools. Data Analytic tools provide insights into user base and how well they are responding to you. Digital Marketing gives real-time results unlike traditional marketing and it is also possible to tailor a digital campaign to reach a local audience. SMEs today, have successfully been able to reach their target audience with the help of digital marketing. Businesses have gained more reach in a cost-effective way.

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This article was first published on 7th October 2017


Frances Okoruwa is a graduate of Linguistics and Communication Studies from the University of Port Harcourt. She is passionate about seeing People and Businesses grow. She writes for fun.

Comments (1)

One thought on “How SMEs in Nigeria Have Taken Advantage of Digital Marketing”

  • Digital marketing is a gold mine of the 21st century and will beat traditional marketing any day
    —Digital marketing provides Equal Playing Field. someone who just started can beat the old schools in the game if he uses his digital marketing tools very well . The problem is most business men are not willing to learn and apply digital marketing in their businesses

    wonderful article you have here

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