BUSINESS

Payment Gateways: 8 Questions To Ask Before Choosing One

Payment gateways are an important part of any e-commerce setup. They exist to facilitate financial transactions between online stores and the customers who purchase things from them. If you run an online store, you’ll know that you have to install

How To Grow Your Business With Unique Value Proposition

Growing your business is anchored by several things that attract your clients and customers to choose you over your competitors. These things are basically what customers see before they buy from you or patronize you. These features are called unique

3 Ways To Tell If A Potential Business Partner Is The One

As you grow your business or seek to expand, there are times you might want to consider going into a partnership. Of course, there are plentiful benefits of partnership such as risk-sharing, availability of more resources and wider connections, bridging

First Thing To Do Before Starting A Business

  One of the mistakes new entrepreneurs do as soon as they catch an idea is to jump right into starting the business. The result is the high number of businesses that fail within their first few years. Starting a

How To Have A More Productive Day As An Entrepreneur

  An entrepreneur most times, does more work than an average employee. You are accountable first to yourself and would have to maintain discipline to get work done. In actual reality, there are a thousand and one distractions to derail

How To Maximize Your Information Technology Resources For Business Growth

Information technology has transformed the world in many ways. It enables instant communication between people thousands of miles apart, makes much of the world’s knowledge accessible to anyone with a smart device, and has introduced new modes of entertainment. Read

Facebook Acquisition Of Instagram: Lessons To Learn

Facebook bought Instagram (founded by Kevin Systrom and Mike Krieger) for $1 billion in 2012, a shocking sum at that time for a company with 13 employees. Instagram today has over one billion users and contributes over $20 billion to

DBN Disburses N482bn To Boost MSMEs

The Development Bank of Nigeria Plc (DBN), announced it has shelled out a total sum of N482 billion to Micro, Small, and Medium Scale Enterprises (MSMEs) in the country since its commencement. The bank revealed that 65 percent of the

4 Powerful Lessons Small Business Owners Can Learn From Satya Nadella, CEO of Microsoft

Satya Nadella, CEO of Microsoft, is one of the most respected business leaders in the world. He transformed and upscaled Microsoft. Many business leaders have applauded the Nadella transformation and how he has grown Microsoft when its competitors were ahead

4 Marketing Strategies Your Business Can Learn From Apple Inc.

Apple for over three decades has remained the category king in technology, especially in gadgets manufacturing. The reason for its continued meteoric rise is the result of its top-notch marketing strategy. Many business leaders and marketing experts have applauded Apple’s

4 Simple But Highly Effective Conversion Rate Boosters

Not all digital marketing converts. Good digital marketing that converts is anchored on a good strategy. Digital marketing largely takes place on e-commerce websites. Many small businesses don’t convert with their digital marketing campaign because they aren’t getting the tricks.

SME Spotlight: Amani Art

Amani Art is a web design company based in Port Harcourt, Rivers State. It builds websites, online stores, and mobile applications for businesses, and also provides digital marketing services to its clients. Read more about Business Besides these offerings, Amani

Reasons Your Business Is Not Making Sales

  Sales is the life of every business. Without adequate sales, no business will survive. Sales is not automatic. To make sales, action must be taken. Your business strategy must include finding ways to get people who will gladly give

How Nigerian FinTech Companies Can Help Businesses Overcome Cross-Border Payments Challenge

Nigeria is a strong FinTech hub. Its digital ecosystem and landscape are quite impressive compared to other regions. However, there are prevailing challenges faced by startups, especially emerging ones. One of such is cross-border payments for SMEs. Startups that get

How To Create A Sales Culture That Makes Money

In business, everything rises and falls on sales. If the business is hitting its sales target, the business will grow for a long time to come, but if it is not, sooner or later, the business will pack up and

How To Help Your Sales Team To Succeed

Generating revenue is at the heart of every business operation. However, to guarantee success, you need to put in a place an enablement strategy that makes your sales team succeed. Read more about How-To Sales enablement strategy is all about

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