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Not all digital marketing converts. Good digital marketing that converts is anchored on a good strategy. Digital marketing largely takes place on e-commerce websites. Many small businesses don’t convert with their digital marketing campaign because they aren’t getting the tricks. Every good digital marketing converts. In this article, I shall take you through four strategic steps to make your digital marketing convert and increase your customer base. Let’s go!
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  • Use Explainer Videos

Whether you are selling digital products or not, in today’s marketing, using explainer videos should not be left out. It does not matter if your business is niche-specific or not, people love to get fascinated and at the same time educated about a product they want to spend their money on. Your clients naturally want to know what they are getting involved with because they do to throw their money into the wind. Therefore creating an explainer using video format will go a long way in impressing quickly into the hearts of visitors. Having a great explainer video on your homepage that is short and informative, yet interesting to watch can do all the magic of converting visitors to customers. The video should amplify the value, effectiveness, and affordability of your product and service.
  • Generate Urgency

Creating a sense of urgency in digital marketing via your website or e-commerce store that converts visitors into clients. For example, offering a luxurious product or service at a discounted service for a limited period can make visitors click the items and put them in a cart. For example, offering unlimited access to a course at a discounted price for three days before it goes to the normal price can attract visitors. Just imagine the mad rush caused by Black Friday and Tech Week deals. While you certainly don’t have to offer exceptionally large discounts, you can still capitalize on the exclusivity features. However, don’t engage in discounts always as it will make visitors take your business unserious.
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  • Use Social Proofs To Create Trust

Another way to make your e-commerce site convert visitors to customers is by using social proofs. People naturally don’t like entering new territories or love patronizing unknown businesses. People naturally navigate towards reputable brands. Although you might not be famous, when visitors see social proofs they are convinced to patronize you. Now, how can you use social proofs? There are various ways to use social proof to increase trust among visitors or your audience. You can list the brands you’ve already worked with, which will create a very clear trust signal. It promotes both the quality of your product or service and the fact that you are someone who can be trusted to deliver on their promises. You can do this to great effect by featuring the logos of some of the most well-known brands you have worked with. Moreover, when the list is impressive, it’s guaranteed to overcome any conversion hesitation first-time visitors may have.
  • Streamline The Checkout Process

A complicated checkout process can discourage visitors who trying to transact. Therefore, making your checkout process streamlined can increase conversions. It can be frustrating when users add items to their carts and abandon them because you are asking for too much information or because there are too many steps they need to take. Featured Image Source: Medium
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This article was first published on 30th April 2022


Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.

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