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Real estate agents are in business to make money. But they work in what is sometimes crowded, competitive space. There are often many other agents presenting offers and counter-offers to potential customers. This reality may force property owners and the real estate agents they work with to cut their prices and go for lower profit margins.

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This doesn’t have to be the case. Despite the fact that the real estate space is mostly a buyer’s market, agents can still find ways to reap decent profits. Here, we’ll discuss five approaches that real estate agents can adopt to achieve higher profits from the deals they close.

Advertise More Widely

If you’re a real estate agent, you’ll need to continually expand your marketing and advertising reach in order to connect with more potential clients. When you do this, you’ll increase your chances of landing clients who are willing to pay a fair price for the property you’re selling or renting out.

You can reach more prospects with channels like social media and real estate listing websites. Put up posts that contain essential information about the property you want to sell. You could also run paid ads for some of your social media posts so that a lot more people will see them.

Target Quality Clients

It’s one thing to connect with leads from a general pool of possible clients, and quite another to find people who are willing to pay a premium for the spaces you’re offering. If you want to sell to high-quality clients, you’ll have to meet them where they are.

Your strategies for finding and engaging high-quality clients should include organizing online sponsored ads that are primed to reach their demographic; attending and networking at the type of events they frequent; and publishing advertorials and marketing content in the journals and websites they read.

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Work With More Property Owners

Another way to increase your profits is to work with more property owners. The more landlords you represent, the higher the number of potential deals you’ll likely land.

You can do this by contacting and negotiating with property owners in and around the districts you’ll like to cover (or the ones you currently work within). If you can prove that you’re great at snapping up good deals, you’ll find more landlords who will are willing to work with you.

Give An Impression Of Urgency

Let your potential clients know that the property you’re offering them is also available to other prospects who are willing to pay a fair price for it. This will create a sense of urgency that will prompt your potential client to do a deal with you within a relatively short period. They could also agree to a fee that’s fairly close to your asking price.

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Collaborate With Other Agents

Granted, other real estate agents could be your competitors. But you can also collaborate with them in ways that’ll benefit all parties involved. If you’re on good terms with a number of other agents, they could send high-value clients your way. This could happen if those clients are looking for a property that’s within the districts you cover.

So, make sure to cultivate good working relationships with agents elsewhere in the town or city you’re in. They may link you up with just the sort of clients you need.

Final Words

Like every other business person, real estate agents want to make more money from their enterprise. This article has presented five ways they can do just that. If you’re a real estate agent, you can follow the tips we’ve discussed here to grow your profit.

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This article was first published on 5th May 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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