BUSINESS

How To Increase Revenue From Your Existing Customers

Many businesses seek to increase their bottom lines by targeting new customers. While this might be a good idea, it’s often easier and less expensive to grow revenues coming in from existing clients. If you’re looking for a cost-effective way

Customer Retention Strategies That Work

  It is obvious that many businesses now focus on acquiring new customers. The mistake here is that they often forget their existing customers in the process. I understand that there is this joy that comes from getting new eyes

How To Start An Online Thrift Store

  People start online businesses every day. There is this recent craze for online businesses and the selling of digital skills. However, there is another kind of online selling you can engage in that will profit you. That is, establishing

How To Render A Customer-Friendly FinTech Service

  Fintech is constantly evolving, and if you are not catching up, you will be left behind. One of the great ways to catch up is to ensure your customers are well taken care of. To do this, you must

Starting A Small Business In Nigeria: What You Should Know

One of the resolutions you might have made this year was to start a business. 2022 is almost half spent, have you been able to kick off with that business idea? Perhaps, you don’t even have a definite business idea.

How To Leverage Debt To Grow Your Business

Most businesses prefer to incur debt instead of seeking equity financing. It’s easy to see why. In the latter case, they’d have to relinquish ownership of a portion of their business to a financier in exchange for funding. But with

How To Build A Business That Runs Perfectly Without You

  Building a business that runs perfectly without you has been described by business leaders as institutionalizing your business. To illustrate further, building an institutional business is building a business that can operate successfully without you being in charge of

How To Make Your Business Investable In Nigeria

  Nigeria is a very complex ecosystem when it comes to doing business. In fact, despite being the largest market in Africa, it has been dubbed by economists and investors as one of the hardest places to do business on

How To Start A Profitable Laundry Business In Nigeria

Urban life in today’s world is fast-paced and cramped with a lot of activity. That’s what it looks like for people who have to work on weekdays and attend functions on weekends. A significant portion of this population barely has

All You Need To Know About Inbound Marketing Strategy

Most social media marketers do not know what inbound marketing means. This lack of knowledge has affected the growth of their brands and their overall patronage from customers. In this article, we discuss the nature of inbound marketing and the

Brands We Love: Asset And Resource Management Holding Company (ARM)

The Asset and Resource Management Holding Company (ARM) is a financial services provider headquartered in Lagos, with branches across Nigeria. The institution specializes in the delivery of various financial products, including pensions, trusteeship, life insurance, private equity, and mutual funds.

Pros And Cons Of Radio Advertising In Nigeria

  In Nigeria today, radio jingles can be characterized as one of the moving methods of advertising. To a great extent, it is quite productive and usually gets the business its ROI. However, inasmuch as it is a productive venture,

How To Balance Your 9-5 With Building Your Business

  It’s pretty difficult to find one person in Nigeria today that has one stream of income. Many people are juggling between their 9-5 jobs and personal businesses or side hustle. This on its own, can be a tasking thing

Important Qualities Every Inbound Marketer Should Have

The birth of inbound marketing has brought tremendous to businesses worldwide. These businesses only have to earn the trust of their customers by creating informative content that draws their customers’ attention. Publishing helpful content that answers to their customer’s demands

SME Spotlight: Klinsheet Consulting

Klinsheet Consulting is a background check and Human Resource consulting firm. It helps organizations to investigate the credentials of their prospective employees. It also provides HR outsourcing and business advisory services to corporate clients. Read more about Business The background

Flex Finance: Your Business’s New Best Friend In Controlling Spending

Businesses of all sizes are increasingly under pressure to be profitable and efficient, which often involves managing business spending better. Business spending seems simple at first glance, but they’re complicated and time-consuming when you look into them. Read more about

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