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Most social media marketers do not know what inbound marketing means. This lack of knowledge has affected the growth of their brands and their overall patronage from customers. In this article, we discuss the nature of inbound marketing and the types and examples of inbound marketing.


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Inbound marketing is a customer-focused form of marketing; the marketer attempts to make their outreach materials attractive and convincing enough. Inbound marketing targets people who are interested in the information, goods, or services you have to offer. Inbound Marketing is helpful because it helps you gain much better leads and improves your brand image.

However, inbound marketing requires patience. Most people consider this fact to be the only downside. It could take at least six months for an inbound campaign to really start to produce results. You would need plenty of time to build up all the content in order to get people to notice your brand.

An established inbound strategy will make a good lead generation that will continue to provide more and better leads for years to come. In essence, an inbound marketing approach is a customer-friendly approach that presents marketing materials to those who truly had an existing interest.

Components of Inbound marketing

There are five key components that make up an inbound marketing campaign. They are not only interconnected but also mutually reinforcing.


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They are:

1. Search Engine Optimization (SEO)

2. Content Marketing

3. Social media marketing

4. Email Marketing

5. Link building

Specific Types and Examples Of Inbound Marketing Content

Inbound marketing requires a number of approaches, and each of these approaches will have an effect on all the other approaches. These approaches must be of high quality for an inbound marketing campaign to be successful.

At the end of the day, however, content is key. Posting good content regularly will spur brand growth and success. Content types vary, and this means that you have to be careful with whichever you choose.


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Blogging: Blogs are super helpful to new inbound marketers because through blogging, they get to start building their own content. Blogs score well on search engines, too. Blog posts are easily shared, and they can even be repurposed for posts on social media. Be sure to focus your blog on the information. You could do a little self-promotion but be sure to have your customers’ interests at heart.

Videos: Online videos are now incredibly popular; most marketing agencies even consider them more important than television. Posting video content online provides an unlimited opportunity for your brand to gain exposure. Video production is even easier nowadays with the availability of inexpensive video-making tools. You can publish videos which are funny, cute, and informative since they tend to perform best with viewers. Do not be too serious. Try to make informative videos which are capable of entertaining and addressing commonly-searched interests.

Infographics: Infographics are relatively cheap to make and can easily be shared online. A good infographic is also one of the best ways to be noticed. Infographics can be useful to those targeted customers, and they will be inspired to share.

Webinars: Webinars are advanced online seminars hosted by a brand in order to show off its expertise or industry influence. Webinars combine live video with a chatroom for Q&A, allowing participants to interact in real-time with those hosting the webinar.

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This article was first published on 11th June 2022

ernest-chigaemezu

Ohia, Ernest Chigaemezu is a writer, editor, and grade teacher based in Jos, Nigeria.


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