Post Image
  In Nigeria today, radio jingles can be characterized as one of the moving methods of advertising. To a great extent, it is quite productive and usually gets the business its ROI. However, inasmuch as it is a productive venture, there are some perks to it.
Read more about Business
In this article, I will be sharing the different pros and cons associated with radio advertising.

Pros of Radio Advertising

  • Cost-effectiveness

The cost of advertising via radio can be as low as between N2,000 and N50,000. This can be more, depending on the business and the package of the radio station. Nevertheless, in comparison with TV advertising or some other forms, radio advertising is relatively low. Unlike the TV, the advert content doesn’t need any visual effect or complexity, since it will just be a prerecorded message. This makes it cheaper to employ.
  • Ease of production

As earlier mentioned, radio ads are much easier to create with prerecorded messages. Most times, you realize some companies replicate the same sounds and acts used in their TV ads. This means there is little or no extra work put in to produce the radio jingles. Also, since the time frame for radio ads is usually short, all companies need to do is create catchy content that can run for a few seconds.
  • Selectivity

This is one advantage of radio advertising that cannot be neglected. In this mode of advertising, it is easier to reach selected groups.
Sign up for the Connect Nigeria daily newsletter
To start with, more often than not, more people have radio sets than TV sets, especially in rural areas. So, radio advertising is a good way to reach them. Also, selected groups with different languages can also be reached. You will notice that some radio ads are done in different languages; Igbo, Yoruba, Hausa, etc.

Cons of Radio Advertising

  • Lack of mental imagery

The time we live in is highly visual, and for anything to thrive, there needs to be some sort of visual effect. However, in radio advertising, this is lacking. Although there is mental imagery, people tend to resonate more with the visual imagery. This is one disadvantage of radio advertising that is glaring.
  • Narrowed attention

Another con of radio advertising is the fact that the attention of the audience is narrowed or restricted. Sometimes, the target audience is not reached. In most cases, people listen to the radio while commuting, doing chores at home or busy with one thing or the other.
Register to attend the Connect Nigeria Business Mixer
During these periods, it can be difficult to really get their attention to purchase a product or use a service. They are often distracted and the goal of the advertisement is defeated.
  • Bad weather conditions

Many a time, bad weather conditions affect the reception of radio signals. This disrupts the passing of messages to an audience. At this point, people will not be able to access whatever information that is being passed via radio. Are you contemplating running radio jingles for your business? Here are some advantages and disadvantages that will help you weigh your options. Now, you can tell if it is something you want to dabble in or not. Featured Image Source: Nigerian Finder
Got a suggestion? Contact us:

You might also like:
This article was first published on 11th June 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

Comments (10)

10 thoughts on “Pros And Cons Of Radio Advertising In Nigeria”

  • How Are You

    Excellent article. Keep posting such kind of info on your page. Im really impressed by your blog.
    Hi there, You have done a great job. I will definitely digg it and in my opinion suggest to my friends. I’m sure they will be benefited from this site.

    Best Regards

  • First off I want to say superb blog! I had a quick question in which I’d like to ask if you don’t mind.
    I was curious to find out how you center yourself and clear your mind prior to writing.
    I have had trouble clearing my thoughts in getting my ideas out there.
    I truly do take pleasure in writing but it just seems like the first 10 to 15 minutes are wasted just
    trying to figure out how to begin. Any recommendations or hints?
    Thank you!

    Feel free to surf to my page tracfone coupon

  • You have made some really good points there. I checked on the internet
    to find out more about the issue and found most people will go along
    with your views on this web site.

    Feel free to visit my blog tracfone coupon

  • What’s up to every body, it’s my first go to see of this weblog; this web site includes remarkable and truly fine stuff in support of readers.

  • Hi mates, its great post regarding educationand entirely
    defined, keep it up all the time.

  • I really like your blog.. very nice colors & theme. Did you design this website yourself
    or did you hire someone to do it for you? Plz reply
    as I’m looking to create my own blog and would like to find out where u got
    this from. kudos

  • Oh my goodness! Impressive article dude! Many thanks, However I am
    encountering troubles with your RSS. I don’t know the reason why I can’t
    join it. Is there anyone else getting the same RSS problems?
    Anybody who knows the solution can you kindly respond? Thanx!!

  • Hello

    It’s a shame you don’t have a donate button! I’d without a doubt donate to this brilliant blog! I guess for now i’ll settle for bookmarking and adding your RSS feed to my Google account. I look forward to new updates and will share this blog with my Facebook group. Talk soon!

    Best Regards

  • Thanks for sharing, this is a fantastic blog post.Really thank you! Much obliged.
    My website: тайское порно

  • Very good post.Really looking forward to read more. Great.
    My website: аналингус гиф транс порно

Leave a Reply

Your email address will not be published. Required fields are marked *