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In this article, I will be sharing the different pros and cons associated with radio advertising.
Pros of Radio Advertising
Ease of production
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To start with, more often than not, more people have radio sets than TV sets, especially in rural areas. So, radio advertising is a good way to reach them. Also, selected groups with different languages can also be reached. You will notice that some radio ads are done in different languages; Igbo, Yoruba, Hausa, etc.
Cons of Radio Advertising
Lack of mental imagery
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During these periods, it can be difficult to really get their attention to purchase a product or use a service. They are often distracted and the goal of the advertisement is defeated.
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