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  It is obvious that many businesses now focus on acquiring new customers. The mistake here is that they often forget their existing customers in the process. I understand that there is this joy that comes from getting new eyes on your products and services, but more to that, there are loyal people in the background that shouldn’t be joked with. They become your greatest cheerleaders, so if you treat them well, they stay for life and even draw others to your business. 
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Truthfully, sometimes, all a business needs to grow in terms of patronage is to treat its current customers right. At the end of the day, they attract new ones to you. They practically do that work for you.  In this article, I will be explaining a few customer retention strategies I believe will work for your business.
  • Use customer feedback systems

It is important to involve your customers in your business process. Amongst other things, it will build trust in them for you. Your business cannot grow to the point of maximally satisfying your customers when you don’t get feedback from them. After selling a product or rendering a service, ask your customers for their honest feedback. You can create a survey form which they can fill out. This will help you gauge what their expectations are; whether you met them or not.
  • Send follow-up emails

One of the best things you can do for your customer retention process is to send follow-up emails to your customers. When you have made sales, you can send them a company newsletter with a “Thank you” message. Appreciate them for their patronage and ask them for feedback that can be sent via an email reply.
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Most importantly, thank them for choosing your business. This gives them a sense of belonging, as they know you acknowledge the fact that they might have gone for your competitors’ products instead, but chose to stick with yours.
  • Provide subscriptions and incentives

Another great way to make your customers participate more in your journey as a business is to provide subscriptions. Depending on what your business is all about. You can create a club membership list for them to access certain benefits. In this process, offer incentives to members. This will make them join the club, knowing they have some sort of VIP treatment awaiting them. Giving random discounts and coupons to customers will also encourage them to buy more from you.
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  • Strengthen communication

This cuts across a whole lot of things. This involves, apologizing when wrong and keeping them informed about your new moves. Sending them personalized emails can be very helpful to achieve these. The main thing remains that you do not leave them out of the business loop. You also get to educate them on certain things around your brand. It will leave them wanting to hear from you. Imagine meeting someone and building a relationship with such a person. You will reach out, send gifts, and do anything to make such a person happy. In a balanced world, they will retaliate by having you as their go-to person for everything. It is the same thing with your customers. Build that relationship and have them come back for more.  Featured Image Source: Marketing Insider Group
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This article was first published on 13th June 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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