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Many businesses seek to increase their bottom lines by targeting new customers. While this might be a good idea, it’s often easier and less expensive to grow revenues coming in from existing clients. If you’re looking for a cost-effective way to drive your sales up, you should consider getting your customers to patronize you more.

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In this article, we’ll discuss five ways you can increase the value of purchases that your current customers make from you. Here they are:

Upsell Extra Products

You can offer your customers higher grade versions of the products they currently buy from you. Those upgrades will typically cost more but will be more efficacious. If your buyers like what they’ve been getting from you, they may not mind going for higher-priced improvements, just so they can enjoy an even better experience from them.

You may also present customers with a complementary product that they frequently buy from you. For example, you could encourage them to get ties that’ll go with the suits they purchase from your store. If you convince many of them to do so, you may achieve significantly greater sales.

Incentivize Additional Purchases

A good number of your customers may buy more from you if you give them a discount for extra purchases. This could be the case if they already appreciate what you’re offering them. The perfect incentive could also be a gift that buyers could like, or an extra quantity or copy of your product.

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However, if you decide to go about this, be sure that your incentive is at the sweet spot between being attractive to customers and generating enough sales to guarantee a net increase in your revenues.

Work With Customer Feedback

If you’re going to get more out of your customers, you’ll need to solve more of their problems. But you probably won’t know what’s bugging them unless you ask. Try to learn what their pain points are. Find out what improvements (if any) they want in your product or service. If you find suggestions that recur, you may consider incorporating them into new or existing offerings.

By meeting your customers at the point of their needs, you’ll draw them closer to your brand. You’ll stand a good chance of making them loyal to your business.

Continue Marketing To Them

So you’ve taken prospects through your sales funnel and get a decent portion of them to pay for your service. Don’t stop there. That’s the point at which you have to follow them up. Provide them with content that they’ll consider useful. Let them know that you can solve even more problems for them. Ask them for feedback. Keep them engaged.

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Doing all of these things will ensure that your business remains top of their minds. And if they ever want the sort of solutions you provide, they’ll remember to come back to you for it

Run A Customer-Loyalty Program

Your customers will love it when you reward them for sticking with you. So it’s probably a good idea to introduce a customer loyalty program to your business. Structure it to award gifts to persons who have frequently purchased your products or used your services.

A loyalty program that’s nicely put together won’t just make customers feel good about your business. It’ll encourage them to continue patronizing you. That’s because they’ll feel that you appreciate them. They will also want to get even more benefits from your loyalty program in the future.

Final Words

Treat your customers with respect. Do what you can to keep them happy. Attend to their inquiries and complaints as quickly and efficiently as you can. Offer superb customer service. Make them feel valued. When you build your business to revolve around your customer, you’ll make them eager to buy even more from you.

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This article was first published on 13th June 2022


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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