BUSINESS

How To Increase Brand Awareness

  Many brands that have been launched in the past often find it difficult to make themselves known. Despite efforts, they seem to live in obscurity, thus, crippling their growth. Building a brand is not easy, as it will require

How To Build An Exciting Fandom Around Your Business 

    Leading companies like Apple and Tesla have found a way of building fandoms around their businesses. There are many lessons business leaders and founders can learn from them when it comes to building a loyal fan base. Read

How Businesses Can Stay Financially Afloat In Downtimes

    The world is presently faced with an economic recession. Many businesses are shutting down due to the ugly situation. During severe times like this, business owners tend to find it difficult to navigate through. This is why they

How To Transform Your Passion Into A Successful Business

  The biggest businesses were built on the passions of their founders. From the earliest known successful big business founders like Henry Ford, Andrew Carnegie and JD Rockefeller to modern-day big sharks like Elon Musk and Jeff Bezos of Tesla

How To Transform Your Ideas Into Success

  Ideas often live rent-free in our heads. However, if we transform those ideas we might be on our way to achieving a success story. Like other great innovations and inventions recorded by people and organizations, there are ways we

5 Growth Marketing Tips That Can Boost Your Product Growth Fast

    You have just developed a new product and you are ready to hit the marketing running. However, you need your product to be in the hands of many users as possible so that you recover your capital, get

Four Questions That Can Help You Draft The Purpose Of Your Company

  A company without purpose will find itself lost in the crowded marketplace. This is why founders and business owners must constantly redefine their purpose so that it can inform their strategies, mode of operations, and how they relate with

How To Ensure Sustainable Growth In Your Business

    Building sustainable business growth requires strategies. The great truth is this: business growth can slow down or decline sharply due to various internal and external factors. Faced with the growing post-pandemic crisis, inflation, economic decline, and stock crash,

Don’t Make These 10 Startup Mistakes

It is difficult to start a business. Setting up a business is even more challenging. Aside from the challenge of starting a business from the ground up, many entrepreneurs have little prior business experience. Even when they have a fantastic

Brands We Love: Pruvia Integrated Limited

Pruvia Integrated Limited is a provider of general business support services. They deliver human resources, payroll, fleet management, and other corporate services to organizations across several industries, and take on tasks outsourced to them by companies seeking expertise that they

Connect Nigeria Business Mixer Holds On Friday July 29 2022

If you would like to strike deals that will drive your business to new heights of success, here’s your chance to do so. Read more about Business Connect Nigeria invites you to its Business Mixer. It’s a monthly meeting of

E-Commerce: Alerzo Brings Nigeria’s Informal Retail Sector Online

Everyone in Nigeria knows these little shops where you can buy anything you need. Every street boast of having at least three or four of them. Although handling them may look easy, I can assure you out of experience that

SME Spotlight: The Paper Packaging Company

As Nigeria’s largest city, Lagos generates far more waste than any of the other urban centres in the country. It’s estimated that the metropolis churns out 13,000 metric tonnes of municipal waste per day, and has about 7,000 tonnes of

Business Growth Tips: How To Use PR To Grow Your Business

Businesses need to create and maintain a positive public image if they’re going to attract and keep customers. And if they want to get to the top of their industry, they’ll have to project the image of being a leader

WhatsApp For Business: 7 Effective Tips To Sell Products And Increase Your Sales

According to an article by Respond, “WhatsApp is important for businesses as there are now 2 billion users on the platform. 65 billion messages are sent per day and 80% of messages are seen within 5 minutes.“ Read more about

Business Growth Tips: 8 Unusual But Effective Ways To Fund Your Business

You are an entrepreneur, and you’d like to raise funds for your business. Your first thought would probably be to dip into your reserves—if you have any –or ask banks and lending platforms for help. Or you could turn to

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