You have just developed a new product and you are ready to hit the marketing running. However, you need your product to be in the hands of many users as possible so that you recover your capital, get profits, and have the investors back you. The big truth is that getting many people to use your product within a short period can be tedious and even overwhelming. There are many competitors out there. The thought of how to navigate through can be mind-boggling, especially if you are new. However, with the right marketing tips, you can overcome and get your product as many users as possible.
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In this article, I share five indispensable growth marketing tips that can boost your product growth fast.
Activating a funnel is all about aligning the right audience with the right content. Many businesses don’t know how to activate their funnels. They either present the right content to the wrong audience or the wrong content to the right audience. In a bid to grow your product fast, you have to activate your funnel by activating people. Therefore, you have to pay attention to the quality of leads you are acquiring and reduce the steps it takes to onboard a user. Repeat the process.
If you want to get people to use your product faster and quicker, you have to talk about leads. Not just talking about leads, but quality leads that magnet users. Here is how to go about it.
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Quality leads must be magnetic, which leads to actual leads. Quality leads will then lead to quality conversations. The best way to develop quality leads is to talk about solutions.
The chief reason why users get dissatisfied with products is a result of a lack of customer satisfaction. If a customer is satisfied, he will come back again and even tell others about the product. Therefore, you must engage in product/service satisfaction through diverse methods. Now, there are three ways to engage in quality overall customer service. First, your product’s User Experience (UX) and User Experience (UI) must be top-notch. Second, the product must deliver on its promises, and third, your support team must offer customers the right solution.
Quality Overall Customer Service
North Star simply means the metrics you use to measure the success of your company. To ensure that the product of your startup is experiencing sporadic growth, you must daily measure the metrics.
Understudy Your North Star
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The big truth is this: products experience different growth stages and the metrics used in measuring the early stage may not be the same you will use as time goes on. Therefore, as your company grows the metrics changes over time. For instance, if in the early years of your startup, those who used your products are only big businesses, however, you discover that your product can also serve other end users; you will find out that there is a need to reach out to the new market and add customized features. For example, over the years Facebook has added new features due to pressing demands from users and rising competition from other brands.
As a product developer, you have to think like a scientist that hacks a process to get repeated success. Growing a product is hard, yet the growth processes can be mastered and repeated and used occasionally, with just a few tweaks. Therefore, if you want to win the game of product marketing and growth, you have to experiment and document your experimentation experiences. Understand what works, and what doesn’t. Experiment with different growth tactics, lead magnets, audience, growth loops, etc.
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This article was first published on 4th August 2022
Nnaemeka is an academic scholar with a degree in History and International Studies from the University of Nigeria, Nsukka. He is also a creative writer, content creator, storyteller, and social analyst.
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