Read more about Business
The leading brands in the world today are operating their businesses beyond making a profit. They are contributors to the general well-being of the world. For example, we have seen companies join individuals, government organizations, and NGOs in combating world problems like cybercrime, world hunger, global insecurity, poverty, and so on. By involving in a larger-than-life purpose, brands can increase their customer base. With a clear sense of purpose, you can define your mission and vision. This article examines a few questions you must ask yourself to build a purposeful company.
Question #1: What Is The Purpose Of Our Company?
This question is all about founding your why. It is about understanding why the company was founded in the first place. This is where founders craft the timeless aspect of their origin stories. This question helps you define your brand’s relevance in the future. Also, this question helps you understand the core values of your company and as well define what your brand stands for. This question helps you to shape and redefine the direction of your company.Question #2: What Makes Us Different?
This question is all about what makes you stand out from others in the marketplace. Aside from that, it helps you to access new opportunities that are not available to the market, hence, providing you with a unique value proposition.Sign up for the Connect Nigeria daily newsletter
This question helps you to answer a series of defining questions like how to make a difference, who to partner and synergize with to boost impact, the emotional aspect you want your audience to understand about your company, etc. It will help look towards various brand stories such as a company that wants to be associated with innovation, satisfaction, novelty, integrity, etc. finally, this question provides the answer to questions like “What should our brand be known for in five, ten, twenty years?”
Question #3: What Problem Are We Solving?
Being in business is all about solving a specific world problem or addressing a prevalent issue. When you are providing solutions to a specific problem, which is prevalent among a great number of people, it can help shape your company’s sense of purpose.Register to attend the Connect Nigeria Business Mixer
Therefore, you must answer the questions: What specific solution is our company provide to a specific problem? What significant problems does it solve–and are they true to our company? How can we more effectively and entirely make it our life purpose each day as a company?
Question #4: How Best Can We Engage Clients & Stakeholders?
How you engage your customers, supply chain and stakeholders as a company can help you find your purpose and stay through with it. How you choose to treat customers, stakeholders, and the supply chain will determine if you are building an inclusive company culture. Therefore, this fourth question helps you as a company to inspire all departments, brands, LOBs, and regions, co-owned and co-created by everyone internally and used as a benchmark for all decisions and actions. Also, it will help you answer the question of how to create a sense of collaboration across the board. Moreover, it will help you determine if there is a sense of collective decision felt by all. In addition, it will help study if there is a section of the company that is underutilized, alienated, or overlooked. This question can help you in creating a central platform that brings all quarters together with a singular sense of purpose. Featured Image Source: FreepikGot a suggestion? Contact us: editor@connectnigeria.com
You might also like:
- Networking: Building Relationships for Business Growth
- Unlocking Marketing Success in Nigeria with Google My Business
- How to Create a High-Converting Website on a Budget
- Network, Learn, and Grow at the Connect Nigeria Business Mixer
This design is steller! You certainly know how to keep a reader entertained. Between your wit and your videos, I was almost moved to start my own blog (well, almost…HaHa!) Excellent job. I really enjoyed what you had to say, and more than that, how you presented it. Too cool!
you are truly a excellent webmaster. The site loading velocity is incredible. It sort of feels that you’re doing any distinctive trick. In addition, The contents are masterwork. you’ve done a fantastic activity in this matter!
When someone writes an article he/she retains the plan of
a user in his/her brain that how a user can understand it.
Therefore that’s why this post is perfect. Thanks!
Feel free to visit my homepage … 2022
Everything is very open with a very clear explanation of the challenges.
It was definitely informative. Your site is very useful.
Thank you for sharing!
My site … tracfone special coupon 2022
Many thanks for this article. I’d also like to talk about the fact that it can be hard if you find yourself in school and merely starting out to establish a long history of credit. There are many learners who are just simply trying to survive and have a long or beneficial credit history can be a difficult element to have.
That is very attention-grabbing, You’re an excessively skilled blogger. I have joined your rss feed and look ahead to looking for more of your fantastic post. Additionally, I’ve shared your website in my social networks!
Fantastic site. A lot of useful info here. I¦m sending it to several friends ans also sharing in delicious. And certainly, thanks to your effort!
I am glad to be one of many visitors on this great website (:, regards for posting.
Thanks for sharing. I read many of your blog posts, cool, your blog is very good.