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  Many brands that have been launched in the past often find it difficult to make themselves known. Despite efforts, they seem to live in obscurity, thus, crippling their growth. Building a brand is not easy, as it will require so much work for it to take off. One of the things you have to invest in as a business owner is the visibility of your brand – your brand awareness.
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Inasmuch as achieving brand awareness is not a walk in the park, there are certain strategies you can employ to do this effectively. Let’s discuss them.
  • Be active on social media

One of the ways to help your brand grow is to be actively engaged in social media. There’s a reason it is called “social media”. It allows you to interact with people from all over the world. Let’s say you have a physical store where you sell clothing. Not everyone will be able to locate your store. But everyone is online these days and can easily stumble upon your social media pages. When your products appeal to them, they will be able to make orders or engage you in a conversation to come to check the material out themselves.
  • Buy ads

To make your brand more visible, you might want to consider buying ads. There are several ad packages to choose from, just locate the one that fits your brand and work with it.
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You can run ads on Facebook, Instagram, Twitter, etc., depending on the social media platforms where you have your brand registered. You can also buy ad banners and pop-ups that appear on websites, blogs and forums like Nairaland and Quora. This goes a long way to increase the reach of your business. You will be able to attract prospects who you may not have reached organically.
  • Start a blog

Starting a blog is another sure-fire way to increase your brand awareness. No matter the niche of your business, there are several topics which internet users are searching for every minute. Start a blog that addresses issues and questions in your brand-specific niche, so that when people search for such topics, they can see your brand.
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Always do well to link your blog articles to the services you render, so that when users get into your website, they can recognize your solution. However, this will not be possible if you do not work on your keyword research.  You will need to optimize your website for keywords, so that when people search, your website will appear on Google’s first page, and will be clicked on often.  Brand awareness is an inevitable investment you must make in your business. The return is massive, and unless you don’t want your business to grow, you need the world to get talking about your brand. Let your brand be the go-to for anyone seeking solutions in your niche. And you can’t achieve this when people don’t even know about it. So, spare no expenses and do the needful. Get your brand out there! Featured Image Source: Mad Group
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This article was first published on 5th August 2022


Chidiogo Shalom Akaelu holds a degree in English and Literary Studies, from the University of Nigeria. She is a freelance writer, editor and founder of Loana Press, a budding online publishing outlet.

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