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Having a fan base is all about having a kind of customer that roots for your company at all times and always. If you study the likes of Apple and Tesla, you’ll discover that these companies have fan bases that are interested in their products and are always fanatic about all that happens to these companies. Occasionally, we read on the news about how millions of people across the world line up outside Apple Stores to get the latest iPhones. This kind of fandom is also enjoyed by Tesla. Tesla through Elon Musk has been able to build a great deal of fandom across the globe that is always looking out for Tesla and its latest news and updates. Fandom is very different from customer base because they stick with their companies and pride themselves as being a member of a big family just like a football club. In this article, I shall discuss how business founders can build a fandom around their businesses.
Build a Visionary Product
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By developing a good design paradigm, Apple was able to place itself as first among equals. They also created this impression in the hearts of their followers. With its development of the iPhone, iPad, iPod, and more, Apple was able to make its fans feel ahead of other people who used other products outside Apple.
Don’t Meet Customers’ Needs, Meet Their Expectations
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On the other hand, Great companies specialize in meeting the Expectations of their fans. Like great movie companies that offer their fans a glimpse into their blockbusters by releasing trailers, companies that want to create a fandom must inspire curiosity in the minds of their audience by taking them on their journey.
Concluding RemarksThe secret to creating a fandom company is all about being disruptive and leading the innovation drive in your industry. When others are using gas to power their cars, draw attention to yourself by using electricity to do the same. This is all about creating a disruptive product, hence breaking from the norms and what is popular and known and allowing your customers to enjoy the disruptive journey. Also, it is all about being like the generation-shaping companies like Tesla Motors and Apple who have transformed their customers by developing new bases of competition, where they turn customers into fans, accelerating perception demand and stimulating new market categories or sectors. Featured Image Source: Entrepreneur
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