BUSINESS

How To Start A Small Business From Your Home In Nigeria

There are definitely benefits that come with starting and running a business at home. You don’t have to spend time and money commuting to work. And you’ll save on extra rental and utility costs. It’s great for an enterprise that’s

How To Develop A Standard Marketing Plan In 5 Simple Steps

  If there is no plan to market your business, you will soon be out of business. This is because having a business is not enough; that is one side of the coin, having a marketing plan is a key

4 Sure-fire Ways To Increase Your Digital Marketing Campaign ROI

  Marketing is an investment. And like every other kind of investment, there is a need to get some return on the investment. Marketing campaigns are expensive. It will be unwise to churn out funds into this process and not

What Is A Sales Funnel?

  An instrument used to track leads as they transform from prospects to clients is a sales funnel. You can improve your sales and marketing efforts by looking at your sales funnel. Read more about Business All sales funnels are

Brands We Love: LeadCapital

LeadCapital is a financial services company which provides financial advisory and corporate finance services to individual and institutional clients in Nigeria. It is headquartered in Lagos and has offices in Abuja and Port Harcourt. From these sites, it serves organizations

3 Effective Ways To Price Your Products In 2022

The year is not over yet until it is. There are certain things you can still get right with your business within the next three months, which will set you up for greater success in the future. One of these

Tips For Creating Engaging Newsletters

You can’t just scribble anything and expect your subscribers to open, read, or even take action on your newsletter. It has to be as engaging as possible, to allow for a response. Several times, businesses just go all out to

How To Create And Maintain Good Business Partnerships

In one way or another other in our lives, we get into partnerships. It could be for the purpose of a business deal, marriage relationship, academic friendship, mentorship, etc. However we look at it, we need people to survive. But

How To Sell On Twitter

  If you aren’t using social media for business, you will constantly lag behind your competitors because of how much it has evolved as a tool. To be successful on various social media sites, you need to use different techniques.

How To Effectively Use SEM

  Search engine marketing is known as SEM, SEM is a very efficient technique for small businesses to connect with their target market, attract new clients, boost sales, and lower acquisition expenses. Read more about Tech Increasing a website’s visibility

Stears, A Nigerian Data Startup, Secures $3.3 Million In Seed Funding

Stears, a Nigerian data startup, has announced that it has raised $3.3 million in its seed funding round. News of this broke earlier on Tuesday. Read more about Business The round was led by MaC Venture Capital, a US-based, seed-stage

Experiential Marketing: How Brands Can Win Customers (Part 2)

  In our previous post, we discussed the concepts and rudiments of experiential marketing. We defined experiential marketing as the type of marketing brands undertake to give potential customers a feel of their products and sell the value of their

Experiential Marketing: How Brands Can Win Customers (Part 1)

  The concept of experiential marketing has not been experimented with by many Nigerian brands. It has been observed that foreign brands in Nigeria, such as Techno, Oppo, and primarily mobile device companies, have deployed the strategy of experiential marketing.

How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 2)

  Employing online and offline channels in your business is a crucial part of doing business in a post-pandemic world. In a previous post, I reported that in 2021, over 53% (over 300 million) Africans became active e-commerce purchasers. In

How Businesses and Startups Can Integrate Offline and Online Retail Channels in Nigeria (Part 1)

  If you are a business owner, an entrepreneur or a startup founder in Nigeria, the past three years – the years of COVID-19 and the global economic meltdown – must have taught you vital lessons about being adaptive and

SME Spotlight: Pixie Technologies

Pixie Technologies is a Web Services Company located in Lagos. It provides products and solutions to businesses seeking to establish and sustain an online presence. These offerings include website design, software development, hosting services, Search Engine Optimization (SEO), and internet

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