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This means there is a need to measure the Return on Investment (ROI) and ensure there is even a return at all after the marketing campaigns have been run. In this article, I highlight 4 ways I believe you can increase your digital marketing campaign ROI. Enough of running Facebook, Instagram or YouTube ads without effective results. There is a solution for you.
Set campaign goals
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Understand your industry and carry out research on what is obtainable. Define your marketing goals and strategies. Do you want to get more leads, more sales, or just more followership? This will guide you on what to do and expect. Set SMART goals. Ensure that you are realistic about your goals.
Define your target audience
Create valuable content
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Since you have defined your buyer persona, you should know what they are looking out for; the solutions they seek. Tailor your campaigns to suit these needs.
Utilize automation technologies
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