BUSINESS

How To Turn Your Hobby Into A Successful Career

  Turning your hobby into a successful career takes a lot of careful planning and smart thinking. Since the pandemic, many startups have sprouted up at a sporadic pace. People are trying to do what they love and earn from

Business Growth Tips: How To Win New Clients With Cold Calling

  Cold calling is no easy task. Even in societies where it’s been commonplace among marketers and salespeople, the conversion rates from them have been typically low. Read more about Business growth tips But that’s not the whole story. You

Brands We Love: Globacom

  Globacom is a Nigerian company that offers telecommunications services to customers in four countries—Nigeria, the Republic of Benin, Ghana, and Cote D’Ivoire. Its services include local and international voice calls, SMS, internet, and landlines for homes. The company was

How Nigeria Small Business Owners Can Win Through Branding

Building a brand for your small business is a challenging task. First, many small business owners in Nigeria don’t know much about branding or they are a little bit misled on what branding means. Some don’t even know what branding

Brands We Love: SystemSpecs

SystemSpecs is a leading Information Technology company that provides financial technology, payroll, and human resource management software to organizations in Nigeria and other African countries. The company has been in operation for almost thirty years. It serves a diverse customer

How to Incorporate Physical Exercises at Your Workplaces

Companies should normalize physical activities in the workplace as it is relevant to employees’ health, well-being, and quality of life. Physically fit employees are healthier and will require less sick leave, this will, in turn, lower healthcare costs incurred out

How To Write A Business Proposal

An exceptionally crafted business proposal might just be the differentiating factor between the company that won a contract and another that did not. It is what sets the standard and tells why your company or business should be selected. It

5 Ways to Stay Innovative and Fuel Business Growth in Nigeria

As a business owner, innovation is an indispensable strategy to stay afloat in the business world. Innovation can be defined as a new or improved product or process (or a combination thereof) that differs significantly from the unit’s previous products

Top Digital Marketing Firms In Nigeria

With the boom of the Internet today, many companies have now begun to see the need for social media in their companies. Others have now taken the time to understand the role that social media plays in the growth of

Market Penetration Strategies

Launching a new product into the market space is not enough, you will need to employ working strategies that can enable the product to gain acceptance and penetration into the market. As a business owner, you will need to ensure

Market Structure And Dynamics

Just as living organisms have a reasonably standard pattern of growth and development, so do markets have, especially competitive markets (oligopoly and beyond). A market as we know it is a place where buying and selling take place. But there

4 Lucrative Businesses you can start with 50k in Nigeria

Small and Medium Scale Enterprises (SMEs) form an integral part of our society. There are several entrepreneurs looking to establish startups, but starting a business these days can seem difficult, especially with the current economic situation in the country. When

Setting Long Term Goals For Your Organization

Businesses around the world desire to grow, but for there to be growth, there has to be a plan. Having a plan creates step by step bullet points on processes that can be done to achieve the organisational goals. Organisational

How To Make Money From Digital Products In Nigeria

Today’s world presents us with more ways to make money than there’s ever been. Digital technology has played a big role in this. Besides providing us with multiple ways to get in touch with people from across the world, it

Business Growth Tip: How To Win Big Corporate Clients For Your Business

How do you win big contracts from corporate clients? When you’re trying to deal with big businesses, you’ll have to take a different approach from what you do with individuals or small-time organizations. Connecting with the bigwigs will require more

Tour Deals: Unbeatable August Tour Deals

Summer is upon us. For Nigerians who haven’t experienced summer outside the country, the long holidays are upon us. This is usually the children’s academic break between sessions. It is the best time for a family vacation. Here are some

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