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Businesses around the world desire to grow, but for there to be growth, there has to be a plan. Having a plan creates step by step bullet points on processes that can be done to achieve the organisational goals.

Organisational goals differ from company to company but the plans are roughly similar. These goals must be set in simple lists for every department to carry out. When all departments play their parts well, growth is inevitable. How then does an organisation create a plan for the long term goal of the business?

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Many businesses are started for profit. However, an organisation must see bigger than just profit. That is why to create a long term goal, HR must first understand the business mission. Is the business mission to provide safety, employment or an intangible value to the community? Once this is clearly answered, every other process falls into place and it becomes a walk in the park for the HR manager to set a long term goal in motion.


Listing out challenges make it easy to see probable pitfalls and areas of growth. HR can use this data to set the direction of the goal and see if there is a need to downsize, increase employment or purchase new equipment to reach the goal. It helps put everything in perspective and prevents the finance department from allocating resources to already working factors and move scarce resources to the places that matter.


By looking at the challenges and scarce resources, data analysts can predict the rate of growth the organization can reach within a period of three to five years. Creating measurable goals allows the company to see how far they are going and if their goals are achievable or not. This is because goals that cannot be measured cannot be tracked. Companies are encouraged to create goals that are achievable from the light of gathered data and growth that can be measurable in the aspect of productivity.

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There are other factors that come into play when creating long term goals for an organization. This includes a Realistic Approach to the Goals. While organisations are encouraged to dream big, they must keep those dreams within the ambient of achievable goals in relation to their capacity of that of their sponsors or stakeholders.

In summary, to set a long term goal for an organization, these goals must align with the company’s mission. After which one must identify challenges because you cannot attack what you do not know. Lastly, the goals must be measurable to assist HR or other similar departments to know if there is a need for recruitment or that the project needs to be abandoned altogether. On a final note, more can be done and more should be done by companies in the areas of research so as to ensure that only the best long term goals for the company are achieved.

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This article was first published on 11th August 2021


Grace Christos Is a content creator with a proven track record of success in content marketing, online reputation management, sales strategy, and so much more.

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