BUSINESS

Tips For Picking The Best Social Media Platform For Your Business

  It is no joke that online platforms and social media are the future of marketing. With the advent of the pandemic, every activity and business that desires to embrace sustainability and continuity has had to create virtual platforms, that

Outsourcing In Your Business

  Have you had to complete a task and decided to delegate it to someone else? That’s basically how outsourcing works. Read more about Business Workforce Group defines outsourcing as a process where a company passes over the responsibility of

Social Media Marketing Tips: How To Outsource On Social Media 

Social media offers businesses many opportunities to succeed these days. It’s no wonder many businesses are adopting a hands-on approach when it comes to branding and authority building on social media. However, this can be a lot to take

Brands We Love: Ginger And Spice

  For many working people in Lagos, there’s not enough time to have breakfast at home. They set out for their offices before sunrise, and arrive just in time for the start of the business day. A morning meal may

10 Ways To Grow Your Email List

  Over the years, email marketing has stood out as the core of the digital marketing process. Inasmuch as social media plays a great role in online marketing, email marketing remains a sustainable channel of marketing. Read more about Business

Creating A Customer Service System That Works

  Have you ever made contact with a business or a company’s product/service and was utterly disappointed by the way they carried out their service delivery? Or perhaps you are in a situation where you are stuck yourself with no

Business And Spirituality: Connecting The Dots For Business Success

  “Business and Spirituality” is not a commonly discussed and highly contextualized topic in most business environments. Be it as it may, a lot of us would have encountered or made spiritual experiences at some point or regularly. To put

8 Ways To Increase Brand Awareness On Social Media

  The core of every company’s marketing strategy is to increase brand awareness. Before you even make sales, you want to let the world know who you are and what you have to offer. Read more about Social Media For

A Checklist To Exploring Strategies For Your Business

  As an entrepreneur, having a strategy is a major part of your business. This might come off as a big deal if you are a newbie, but this piece will attempt to simplify the process for you and your

Five Essential Skills You Need As An Entrepreneur

  Growing up, you probably have been told never to judge a book by its cover. Although, the odds that the statement is right are quite questionable. But you might never really understand what it means until you decide to

How To Rebrand Your Business

  As businesses change, their brands change too—or at least that’s what happens in the ideal case. A rebrand is something that should announce a shift in a business’s identity, as well as its culture, communication style, and offerings. Read

How To Develop A Business Continuity Plan

  Businesses need to prepare for major disruptions to their operations. We’ve learned this lesson from the COVID-19 pandemic. It was almost impossible to predict, and when it hit, it severely affected most businesses. Many were unable to recover as

Steps To Setting Up A Marketing Automation Platform

  According to a definition by Sales Force, “marketing automation is technology that manages marketing processes and multifunctional campaigns, across multiple channels, automatically”. Marketing automation helps businesses send automated messages as emails, web messages, SMS and across their social media

Business Growth Tips: How To Achieve High Returns On Your Marketing Investment

  Marketing campaigns aren’t run on anything. Organizations know this. That’s why they have a marketing budget. Larger companies spend hefty sums on it; they’re always aiming to acquire customers by the thousands (or more). They do this for one

Basic Things Entrepreneurs Need To Know To Grow Their Business Successfully

  Change and challenges are constants in life and the business world is no exception. Understanding the unique issues faced by businesses and how to adapt can help you be more successful. Like Peter Drucker said, “The entrepreneur always searches

SME Spotlight: Ziza Digital

  Ziza Digital is a digital marketing firm based in Lagos. It plans and executes online and social media campaigns for its clients, and helps them design and develop their websites. Read more about SME Spotlight The work done by

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