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  If you run a hotel, you’re probably often looking for ways to increase your hotel bookings and maintain a steady flow of guests. This would be true, regardless of how big or small your hotel is. With the tech tools at our disposal, you’re spoilt for choice when it comes to things you could do to promote your business.
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What follows are 6 things you could do to boost patronage of your hotel. These marketing tips are largely tech-driven but are all relatively easy to implement. They should guarantee a significant uptick in bookings after a while. Here they are:

Optimize Your Website for Mobile

With the majority of travellers using smartphones to browse and book accommodations, having a mobile-friendly website is non-negotiable. Ensure that your website is responsive and easy to navigate on various devices. Optimize the booking process for mobile users, allowing them to seamlessly make reservations on the go. A smooth mobile experience improves user satisfaction and enhances your hotel’s visibility in search engine results.

Create Engaging Content

Your online presence should do at least one thing: show why your hotel is a great place to stay. Doing this will involve investing in high-quality photos and videos that showcase your hotel’s amenities, rooms, and surrounding attractions. To attract people who are in your town or city on a visit, publish informative blog posts about local events, travel tips, and insider guides. These will establish your hotel as a trusted resource for travellers.

Make the Most of Social Media

Another tool you should have in your publicity arsenal is social media. With it, you can amplify your brand and extend its marketing reach. In practice, this will mean maintaining active profiles on popular channels such as Facebook, Instagram, and Twitter. Share visually appealing posts, behind-the-scenes glimpses, and user-generated content to spark interest and engagement. You can also encourage satisfied guests to share their experiences on social media so that prospects will be encouraged to visit.
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Implement SEO Strategies

Enhance your hotel’s visibility in search engine results by implementing effective search engine optimization (SEO) strategies. First, conduct keyword research to identify relevant terms and phrases that potential guests are likely to use when searching for accommodations. Then optimize your website content, meta tags, and image alt text with these keywords to improve your organic search ranking. In addition, you can list your hotel on online directories to increase its visibility in local searches.

Offer Special Promotions and Packages

Entice travellers to book directly with your hotel by offering exclusive promotions and packages. For example, you may introduce enticing deals such as discounted room rates, complimentary upgrades, or bundled amenities like dining credits. Promote these offers through your website, email newsletters, and social media channels. Also, consider partnering with local businesses or attractions to create unique experiences that appeal to your target audience.

Personalize the Booking Experience

One sure way to please your hotel’s patrons is by personalizing their booking experience. If you collect data about their past stays, preferences, and feedback, you’ll be better able to create personalized marketing campaigns. Send targeted email offers based on their booking history or upcoming travel plans. You can also use dynamic content on your website to display relevant room recommendations and special offers based on their browsing behaviour. Personalizing the booking experience enhances customer satisfaction and encourages repeat bookings.
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Final Words

Multiplying your hotel bookings requires a strategic approach to marketing. Follow the steps we’ve talked about here, and you’ll attract more guests and drive revenue growth for your hotel.
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This article was first published on 13th March 2024


Ikenna Nwachukwu holds a bachelor's degree in Economics from the University of Nigeria, Nsukka. He loves to look at the world through multiple lenses- economic, political, religious and philosophical- and to write about what he observes in a witty, yet reflective style.

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