BUSINESS

10 Digital Marketing Tools Every Online Business in Nigeria Should Have

  The internet has provided an incredible opportunity for businesses of all sizes to reach millions of potential customers across the world. But because its environment is radically different from the in-person world, marketers have had to adapt to it.

10 Facts about Nigeria’s Media and Advertising Industry

  Nigeria’s media and advertising industry has come into its own in recent times. This renaissance has been driven by creative entertaining, marketing content, and rapidly rising digital engagement numbers. While traditional media has remained relevant, online platforms are giving

7 Social Enterprise Business Ideas for Nigerian Changemakers

  Nigeria needs more social enterprises. These organisations operate in ways similar to any regular business. They seek to generate revenue from market activities. But they aren’t primarily driven by a profit motive. Instead, their central aim is to address

How to Start a Sales Outsourcing Company in Nigeria

  Organisations that want to remain a going concern will prioritise selling. If you’re great at converting prospects into customers, you could create a business around helping others sell their products and services. But first, you’ll need to know how

How to Make Money from Trading Agricultural Commodities Online

  Did you know that you can make money from trading agricultural commodities online, even without possessing those items physically? There are web platforms and apps that give you access to national and international commodities markets, where these things are

How to Grow Your Business in Nigeria on a Tight Budget

  Growing a business in Nigeria is not beans. There are many challenges: high costs, low power supply, internet wahala, and sometimes even insecurity. But if you are determined, creative, and ready to learn, you can still grow your business,

How Nigerian Entrepreneurs Abroad Can Fuel Local Growth and Investment

  Today, many Nigerians are doing amazing things abroad. From tech to fashion, from food to real estate, Nigerian entrepreneurs abroad are making big moves. But beyond personal success, there is something even greater they can achieve — helping Nigeria

Top Ten Ways to Position Your Business in a Failing Economy

  Nobody likes the idea of a failing economy. It’s tough, it’s scary, and it can feel like everything you’ve worked for is suddenly at risk. But here’s the good news: tough times don’t always mean failure. Some businesses actually

Nigeria’s Digital Future: 2025 Digital Trends Every Business Leader Must Watch

  In recent years, Nigeria has made considerable strides in embracing the digital revolution. As 2025 unfolds, the nation’s digital landscape reveals a mix of tremendous growth, evolving technologies, and lingering challenges. Drawing insights from the latest “Digital 2025” global

How to Build Any Business from Scratch

Starting a business from nothing can feel scary. You may have big dreams, but you don’t know where to begin. The good news is, every successful business started from scratch. With the right steps, you can build something great too.

Top 10 Mistakes Startups Make When Seeking Funding

Starting a business is exciting, but getting funding to grow can be challenging. Many new businesses struggle when seeking funding because they make simple mistakes. If you want to attract investors and get the support you need, avoid these common

How to Become More Creative in Your Fashion Business

Running a fashion business is exciting, but sometimes it can feel challenging to keep the creative ideas flowing. Whether you’re designing new pieces or finding ways to market your brand, creativity is the key to standing out in the fashion

How to Market Your Shoe Business on Social Media with No Money

Running a shoe craft business is a labour of love. You create unique, handmade shoes that tell a story. But how do you get people to see your work without spending money on ads? Social media is a powerful tool,

7 Websites for Buying Farm Inputs in Nigeria

  Whether you’re new to farming or have been in the business for a while, you need resources to produce crops and rear livestock. Without these resources—called farm inputs –you can’t run a farm. Now, if you’re the typical contemporary

Apply for the Inclusive Action Awards 2025 for Women-Led SMEs

  Applications are ongoing for the Inclusive Action Awards. This program aims at recognizing SMEs in emerging markets that create economic opportunities for women, whether as entrepreneurs or employees, or consumers. If you run a women-led business that’s contributing significantly

How to Make Money from Writing Newsletters

  There are many ways for writers to earn a living with their skills. In Nigeria, many of them choose to become freelancers. Others land full-time jobs producing content for businesses. A smaller number try to succeed with authoring books.

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